As announced in the recent trailer, Chapter 10 of the Arceus Arc is launching today in Pokémon Masters EX, alongside the Diantha Arc Suit Fair Scout, and a new Special Battle Event.

Updates posted today on the Pokémon Trading Card Game's official Japanese homepage and YouTube channel have given fans their first look at a selection of new cards that will be released in Japan as part of the upcoming Pokémon Card Game MEGA series: Pokémon Card Gym Promo Card Pack 5. This set will be distributed to players at Pokémon Card Gym events from August 1st.

Check out all the latest updates from Pokémon UNITE: Pokémon UNITE Championships Series Update; The Unite Move Shout-Out Showdown; The Pulse-Pounding WAKU-WAKU-DOKI-DOKI 5th Anniversary Quiz!; Battle Pass Season 43 now available featuring Regal Style: Pikachu; and new and returning Trainer Fashion and Holowear.

The latest Pokémon to join the fray in Pokémon UNITE is Palkia, a Melee All-Rounder with Intermediate difficulty that deals Special damage. Until Tuesday, August 12th, players can clear event missions to collect exclusive coins and exchange them for Palkia's Unite License.

Pokémon UNITE's latest update, “Enduring Formation [Part 2]”, was released on July 16th and brings balance adjustments for various Pokémon, alongside the usual bug fixes, and Shop and Event updates. Specifically, this update provides buffs (⇧) for Aegislash, Gyarados, Clefable, Umbreon, Skeledirge, and Quaquaval; while bringing nerfs (⇩) for Sylveon, Typhlosion, Feraligatr, Sirfetch'd, and Suicune.

From August 19th through August 26th, the Pokémon YouTuber Professor Rex and the Pokémon Ribbons community are teaming up to hold Rising Stars Week, a charity event in honor of Bobby "Regiultima", a Pokémon Ribbons community member and beloved friend to many who passed away suddenly at the age of 29 in February this year. All money raised by the event will be going to Starlight's Children Foundation Canada, a non-profit organization with a mission to "brighten the lives of families with sick children – from hospital to home." The event's goal is to raise enough to deploy a Starlight Kiosk, a Nintendo console specially prepared for the hospital environment with pre-loaded games, into a children's hospital, with the Kiosk adorned with a decal dedicated to Bobby.

The English and other western dubs of the fourth episode of the second season of the POKÉTOON series have been released on the official Pokémon YouTube channels. Titled "My Gogoat Journey", it features a boy who becomes friends with a Gogoat on riding with it throughout the city.

A Hisuan Zorua Drop Event has now commenced in Pokémon TCG Pocket, running through to July 25th at 10:59pm (PDT) / July 26th at 5:59am (UTC), offering players the opportunity to challenge a series of special solo battles to attempt to obtain promo card packs and other rewards.

Pokémon Pokopia's next in-game event, “Zorua’s Hide-and-Sneak Contest” (Japanese: 「かくれおに大会」 Hide-and-Seek Tournament) will be held from Sunday, July 19th at 5:00am (local time) to Monday, July 27th at 4:59pm (local time).

Pokémon Sleep is currently celebrating its second anniversary on Monday July 20th with a special two-week long Third Anniversary Fest event. On top of all the previously announced bonuses for the second week of the event, the game will also be debuting the new Munchlax's Nap Island, a new game feature designed to help grow helper Pokémon.

Squishmallows, which is a frequent collaborator with the Pokémon brand, has announced their newest duo of plushes coming to the Pokémon lineup: Eeveelutions Umbreon and Espeon. Meanwhile, the Pokémon Center Online, which only serves customers in Japan, has four new Mega Evolution plushes available today. The new plushes are all Mega Evolutions which debuted in Pokémon Legends: Z-A, including Mega Starmie and Mega Greninja.

ColourPop is once again collaborating with Pokémon for a collection of makeup products and accessories, this time themed after Eevee and its evolutions. The glittery collection is set to include lip products, an eye shadow palette, and even an Eevee headband among other cosmetics. These Eeveelution items are scheduled to launch July 16th to ColourPop’s website, and will arrive in-store at Ulta locations on August 2nd.

Following hot on the heels of the release of their Espeon & Umbreon collection early last week, Razer, the American-Singaporean manufacturer known best for their lines of gaming-focused PC peripherals, have launched the latest collection in their continuing collaboration with The Pokémon Company International, with officially licensed Pikachu & Eevee editions of four popular products from their catalog. The Pikachu & Eevee collection is available for purchase now on Razer.com, at RazerStores, and through select retailers across the United States, Latin America, Europe, Australia, and New Zealand.

In preparation for the 2026 Pokémon World Championships taking place next month, Play! Pokémon have shared a variety of details regarding the upcoming 2027 Championship Series, including updates to Championship Points and Worlds Invites, and a host of online and offline events.

The celebration of summer continues in Pokémon Masters EX, with a re-run of last year's High-Flying Seaside Holiday Story Event, together with Seasonal Scouts featuring Summer-themed Sync Pairs going back to 2020.

As part of the ongoing celebrations of Pokémon Sleep's 3rd Anniversary on Monday July 20th, a new hashtag campaign has been launched on X, rewarding Sleep Researchers for posts and reposts made on the campaign's official hashtags with points that can be redeemed for in-game items.

A new video posted today on the Pokémon Trading Card Game's official Japanese YouTube channel has given fans their first look at new cards for the four Incarnate Forces of Hisui that will be released together in the upcoming Storm Emeralda expansion in Japan on July 31st.

The Grand Champions Festival Encore was a grassroots Pokémon Champions tournament that featured an astounding 4,254 trainers battling for first place. The event was ultimately won by 3x Regional Champion Alex Underhill alongside Mega Charizard Y and Venusaur.

Pokémon Masters EX's latest High Score Event, Water and Grass Conqueror, has launched today alongside a one-time-only 5★-Select Fair-Exclusive Scout ×11. Both the event and scout will be running through to July 22nd, at 10:59pm (PDT).