MANA Sports and Entertainment Group
Sydney, New South Wales, Australia
1K followers
500+ connections
1K followers
500+ connections
About
Strategic marketing professional with extensive practical marketing, business…
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1K followers
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Stacie Edgar shared thisIt’s incredible to reflect on five years of Mana - a journey I’ve been connected to from the early days and, for the past 2.5 years, from within the business as their Head of Marketing. Watching the organisation grow from a small, ambitious team into the global operation it is today has been a privilege. A standout highlight has been leading the global marketing function for the Pho3nix Foundation – from building purpose-led youth sport programs that create real impact in communities around the world to celebrating Sport With Purpose alongside influential figures at the inaugural Charity Gala in Switzerland. Marketing can often feel transactional, but this work has been anything but. Another defining moment was standing atop the finish line arch at the TCS Sydney Marathon this year as it debuted as an Abbott World Marathon Major, seeing the full look and feel program come to life after years of brand evolution was incredible. I’m proud of what we’ve built, and even prouder of the team beside me. Their drive, commitment, and care for the work we do is what makes the impact possible and what continues to propel Mana forward.Stacie Edgar shared thisFive years of people, partnerships, and the moments that shaped us. What began as a small team with a big vision has grown into a global group delivering some of the world’s most meaningful sporting moments, from world stage events to programs changing lives across continents. We’ve built partnerships, created impact, and helped bring sport with purpose to new communities and new audiences. And every step has been driven by the people behind the work. This week, we’ll be sharing key moments from our journey and a glimpse of what’s next. Learn more about our work: https://lnkd.in/gMEH3ei5 #ManaGroup #SportsMarketingAgency #AthleteDevelopment #5YearsOfMana #SportsBusiness
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Stacie Edgar reposted thisStacie Edgar reposted thisI’ve decided to start sharing more thoughts on partnership marketing; the good, the bad, and the occasionally absurd. After years in a range of leadership roles in agencies and the last (almost) four managing strategic partnerships for Rio Tinto, I’ve seen how differently rights holders, brands, agencies, and consumers all see the same brief. We all want impact, but we often speak different languages. So once a week, I’ll share a perspective from inside what I call the golden square; where those worlds unite or occasionally, collide. If it sparks better understanding (or even a few healthy debates), that’s a win. To kick things off, here’s what I’ve learnt so far: 𝗖𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗱𝗶𝘀𝗮𝗽𝗽𝗲𝗮𝗿, 𝗶𝘁 𝗷𝘂𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘀𝗵𝗮𝗽𝗲. In agencies, you’re juggling clients and revenue. In-house, you’re juggling stakeholders, partnerships, and internal dynamics. The pace might shift, but the complexity deepens. It requires new ways to navigate impact and influence. 𝗬𝗼𝘂 𝘀𝘁𝗼𝗽 𝘀𝗲𝗹𝗹𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝘁𝗮𝗿𝘁 𝗼𝘄𝗻𝗶𝗻𝗴. There’s a big difference between pitching an idea and living with its consequences. In-house, you feel the weight of decisions in a very real way. 𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆. Agencies thrive on ideas. And they should. But once you’re on the brand side, clarity of purpose and alignment across teams drive impact more than the shiniest creative concept ever could. 𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗮𝗴𝗲𝗻𝗰𝘆 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝗿𝗲𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. It’s been eye-opening to see how often the best work comes from agencies who ask “why” more than “when do you need it?”. It can be uncomfortable but the output speaks for itself. The council we receive from our retained agency at Mana Sports and Entertainment Group (Trent Taylor, Stacie Edgar, Stephen Plakotaris) and other trusted advisors like Andrew Clarke consistently help our team do better and more impactful work. Being in this seat has made me appreciate great agencies even more but also, rethink what real partnership looks like. It’s not about who’s leading the meeting. It’s about who’s genuinely invested in the outcome. How have your own experiences, shaped the way you think about partnership dynamics?
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Stacie Edgar shared thisLast night, Mana Sports & Entertainment Group was proud to stand at the heart of the Pho3nix Foundation Sport With Purpose Charity Gala at The Dolder Grand in Zurich. From concept to delivery, our team partnered across continents to bring this extraordinary evening to life — shaping the creative vision, event production, branding, guest experience, social strategy, and broadcast storytelling. The Gala celebrated the global reach of the Pho3nix Foundation and raised critical funds to expand its programs supporting young people worldwide. With athletes, leaders, and icons from across sport and entertainment in attendance, the evening reflected exactly what Pho3nix stands for: empowering the next generation through sport with purpose. We are incredibly proud to have worked alongside Sebastian Kulczyk, Pho3nix Foundation, Banana Split , and Gravity Media to deliver an unforgettable night of inspiration and impact. #ManaSports #Pho3nixFoundation #SportWithPurpose #CharityGala
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Stacie Edgar reposted thisStacie Edgar reposted thisThe 2025 TCS Sydney Marathon presented by ASICS was more than a record breaking race, it was the unveiling of Mana Sports & Entertainment Group’s bold vision to redefine how a marathon looks, feels, and resonates on the world stage. From the Opera House forecourt finish line with its 10-metre LED arch, to towering start structures on the Harbour Bridge, to civic banners and Olympic-inspired medals, Mana delivered a look and feel program that matched the ambition of Sydney’s debut as an Abbott World Marathon Major. With 35,000 entrants from 150+ nations, 300,000 spectators, and global broadcast attention, Sydney joined London, Boston, and Tokyo in both prestige and presentation. By leading the creative vision and execution, Mana didn’t just support Sydney’s Major debut, we defined it. The city became a marathon theatre, every element working in concert to showcase Sydney’s character and ambition. The result: a marathon celebrated not just for its records, but for its bold identity and unforgettable presentation, setting a benchmark for future Majors and proof of Mana’s ability to deliver world-class impact. Learn more about this project: https://lnkd.in/ehMKQP5j Pont3 Pty Ltd TCS Sydney Marathon presented by ASICS #managroup #sportsmarketingagency #SydneyMarathon #WorldMarathonMajors
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Stacie Edgar reposted thisStacie Edgar reposted thisThis September, the Pho3nix Sport With Purpose Charity Gala takes centre stage at the Dolder Grand in Zurich, Switzerland, with Mana delivering the event from start to finish. As strategic partner to the Pho3nix Foundation, Mana leads every aspect of the Gala’s execution. From shaping the creative direction and producing the live broadcast to developing the branded concept, managing digital delivery, and curating a global guest list, Mana ensures seamless delivery from concept to completion. The Gala will be headlined by sporting legends Usain Bolt, Anthony Joshua, Chris Froome, and Rebecca Adlington, with James Corden and Laura Woods hosting. More than a red carpet celebration, the event serves as a powerful platform for impact. On-site production is led by Banana Split under Mana’s strategic direction, while Gravity Media manages the global broadcast of the red carpet. Together, we will bring the Gala to audiences worldwide, raising awareness to support Pho3nix programmes that transform lives through sport across Europe, Asia, Africa, and beyond.
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Stacie Edgar reposted thisStacie Edgar reposted thisSome shirts make a statement. This one tells a story. Designed by Mana Studios as part of our work shaping the Sydney Marathon’s visual identity, the official 2025 volunteer shirt pays tribute to the iconic Sydney 2000 Olympic Games — 25 years on from a defining moment in Australian sport. Launched today during National Volunteers Week, the design was inspired by the colours, spirit, and energy of Australia’s Olympic legacy drawing on bold, nostalgic elements and pairing them with the Sydney Marathon brand and the stunning Sydney Harbour course, this shirt honours the volunteers who make world-class events possible. From creative direction to campaign execution, Mana Studios is proud to deliver design with meaning, impact, and legacy. Watch the reveal and meet Wal, one of the many volunteers making history. Pont3 Pty Ltd Australian Olympic Committee TCS Sydney Marathon presented by ASICS
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Stacie Edgar shared thisIf you believe in the power of sport to change lives, I invite you to join us. On 19 September 2025, at the stunning Dolder Grand in Zurich, Switzerland, we will host the inaugural Pho3nix Sport with Purpose Charity Gala. A night where sport, purpose, and opportunity come together to create real change. Through the Pho3nix Foundation, our mission is simple: to empower children around the world by giving them access to the transformative power of sport. Every step, every race, every dream we support moves us closer to a future where sporting opportunity is available to all, not just a few. We are honoured to be joined by global icons including Usain Bolt, the fastest man in history, and Anthony Joshua, two-time world heavyweight boxing champion, alongside our host for the evening, the incomparable James Corden, with many more Olympians and world champions uniting in support of our mission. This is more than a gala. It’s a chance to leave a legacy. If you would like to be part of this extraordinary evening and help us ignite opportunity for the next generation, you can find more details here - www.pho3nixcharitygala.com #Pho3nixFoundation #SportWithPurpose
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Stacie Edgar shared thisI’m on the hunt for a creative, social media superstar to join our team. If you’re obsessed with scroll-stopping content, love working across sports and entertainment, and want to collaborate with a global crew of legends (yes, World Champs + Olympians included!) come join us! We work remotely and value work-life balance - but we also love connecting as a team once a week in our South Sydney office. Apply now or share with someone who’d be a great fit! 🙌
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Stacie Edgar shared thisWe Are Hiring - Social Media Specialist! I’m on the hunt for a creative, social media superstar to join our Mana team. If you’re obsessed with crafting scroll-stopping content, love working across sports and entertainment, and want to collaborate with a global crew of legends (yes, world champs + Olympians included!), this is your dream role. We work remotely and value work-life balance, but we also love connecting as a team! With a South Sydney office for a once a week catch-up, we’d need you to be based within proximity. Ready to join us? Details here: https://lnkd.in/gaBcvYes Feel free to share with someone who’d be a great fit! 🙌We're hiring! Social Media Specialist – Elevate Brands, Inspire Fans, Work Remotely! – Mana GroupWe're hiring! Social Media Specialist – Elevate Brands, Inspire Fans, Work Remotely! – Mana Group
Stacie Edgar commented on a post
6mo
Love this, Ash. Having worked both sides as well, I completely agree. The perspective shift is huge - finding alignment, trust, and genuine care is what brings out the best in any partnership. From this side of the fence… back at you! Great clients drive great work.
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Stacie Edgar liked thisStacie Edgar liked thisSport doesn’t stop and neither do we. This week brought statement rugby wins, cricket clashes that shifted momentum and women’s football making headlines across Europe. Big moments. Big performances. Stories you can’t miss. At Mana, we don’t just watch, we track, amplify, and turn every headline into opportunity for our athletes and partners. Stay ahead. Follow us for the latest, behind the scenes and everything shaping the world of sport. #ManaGroup #SportsMarketingAgency #AthleteManagement #SportsIndustry
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Stacie Edgar liked thisStacie Edgar liked thisI’ve pulled a swift heel turn and landed back in media as Executive Creative Director at Urban List. Last year, Sony Music offered a deep look into the excellence of the Australian music industry, its artists, and the incredible people behind the scenes. One week in at Urban List and the energy is beyond spot on. I’ve been welcomed by a smart, driven UL crew who care deeply about the work and each other. Their focus to evolve with how media, technology, and audiences are changing, while staying grounded in community, makes this exactly where I want to be. Thanks to Jacqui La'Brooy and Susannah George for the opportunity and trust. Ready to get stuck in. #UrbanList #ExecutiveCreativeDirector #AustralianMedia #CreativeLeadership #MediaAndCulture #EvolvingMedia
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Stacie Edgar liked thisStacie Edgar liked thisWe’re thrilled to welcome Sharon Wilson as our new Director of Brands & Licensing Australia & New Zealand. Sharon brings a wealth of experience in brand strategy, marketing, and licensing, with a proven track record in driving growth and innovation. Having previously held marketing roles at BBC Studios and Australian Geographic, and most recently led go-to-market initiatives at ADMA, Sharon is passionate about creating meaningful connections between brands and audiences. In her new role, Sharon will oversee brand strategy and licensing initiatives across the ANZ region, ensuring our iconic brands, including Bluey, continue to resonate with audiences and partners. She joins at an exciting time as we build momentum towards the global theatrical release of the Bluey feature film in August 2027. Welcome to the team, Sharon! 👏 We can’t wait to see the incredible impact you’ll make. #BBCStudios #TeamUpdate https://lnkd.in/g7XXkP_aBBC STUDIOS APPOINTS SHARON WILSON AS DIRECTOR OF BRANDS & LICENSING ANZ | BBC StudiosBBC STUDIOS APPOINTS SHARON WILSON AS DIRECTOR OF BRANDS & LICENSING ANZ | BBC Studios
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Stacie Edgar reacted on thisStacie Edgar reacted on thisFive years of people, partnerships, and the moments that shaped us. What began as a small team with a big vision has grown into a global group delivering some of the world’s most meaningful sporting moments, from world stage events to programs changing lives across continents. We’ve built partnerships, created impact, and helped bring sport with purpose to new communities and new audiences. And every step has been driven by the people behind the work. This week, we’ll be sharing key moments from our journey and a glimpse of what’s next. Learn more about our work: https://lnkd.in/gMEH3ei5 #ManaGroup #SportsMarketingAgency #AthleteDevelopment #5YearsOfMana #SportsBusiness
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Stacie Edgar reacted on thisThey say time flies when you are having fun and I cannot believe it has been 5 years with Mana Sports and Entertainment Group. There have been so many amazing moments including the Sub7Sub8 Pho3nix Foundation event in 2022 or acting as Team Manager for Crown Racing at Supertri in 2023. I think my highlight though was getting to support our managed athletes at the Paris Olympics in 2024 and see Tyler Mislawchuk finish 9th. I am so excited for all that is to come!Stacie Edgar reacted on thisFive years of people, partnerships, and the moments that shaped us. What began as a small team with a big vision has grown into a global group delivering some of the world’s most meaningful sporting moments, from world stage events to programs changing lives across continents. We’ve built partnerships, created impact, and helped bring sport with purpose to new communities and new audiences. And every step has been driven by the people behind the work. This week, we’ll be sharing key moments from our journey and a glimpse of what’s next. Learn more about our work: https://lnkd.in/gMEH3ei5 #ManaGroup #SportsMarketingAgency #AthleteDevelopment #5YearsOfMana #SportsBusiness
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Stacie Edgar reacted on thisIt's such a privilege to be part of this team and to see everything we've achieved in just 5 years! From traveling nationally for photoshoots and Future Camps, to going international to help execute the Pho3nix Sport With Purpose Charity Gala in Switzerland, these experiences have been some of the highlights of my Mana journey so far. Check out what the team has accomplished over the past 5 years, and follow along for even more exciting projects ahead. 👀Stacie Edgar reacted on thisFive years of people, partnerships, and the moments that shaped us. What began as a small team with a big vision has grown into a global group delivering some of the world’s most meaningful sporting moments, from world stage events to programs changing lives across continents. We’ve built partnerships, created impact, and helped bring sport with purpose to new communities and new audiences. And every step has been driven by the people behind the work. This week, we’ll be sharing key moments from our journey and a glimpse of what’s next. Learn more about our work: https://lnkd.in/gMEH3ei5 #ManaGroup #SportsMarketingAgency #AthleteDevelopment #5YearsOfMana #SportsBusiness
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Stacie Edgar reacted on thisStacie Edgar reacted on thisFinishing off the year and reflecting on an incredible first 10 months at Mana Sports and Entertainment Group. From packing up my life and moving to the other side of the world, I genuinely had no idea what was next but what a journey it’s been. I started with Mana in March, and it’s been nonstop ever since. I’ve been working across all the social accounts under Mana, including Bahrain Victorious 13, the most successful endurance sports team in history, and even got to shoot with Australia’s National Swim Team, the Australian Dolphins which was such a pinch me moment for a girl who grew up swimming. One of the absolute highlights was flying to Switzerland for the Pho3nix Sport With Purpose Charity Gala, where I had the chance to interview athletes I genuinely grew up watching on TV and even the British icon James Corden. A few hours later, I was on a plane to Supertri in Jersey to support the Crown Racing team, soaking up race day and all the behind the scenes that makes this job so fun. Somewhere amongst all of that, I also organised shoots with some incredible athletes, including F1 Academy driver Bianca Bustamante and professional badminton player Popor Sapsiree, such fun projects with two seriously inspiring women. I wrapped up the year at my second Pho3nix Future Camp in Phuket, Thailand capturing the journeys of rising athletes, helping them build confidence on camera, and supporting them on best practices to grow their social presence. I honestly can’t believe how much has been packed into such a short time. So grateful for the experiences, the lessons, and the incredible people I’ve met along the way. Can’t wait to see what’s next!
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