Asgard Enterprises Technology Consultancy Est. 2017

Asgard.

We help organisations solve complex technology challenges, from architecture to delivery.

Architecture / Leadership / Delivery

About

Asgard is a technology consultancy that believes good software makes lives better. We're curious about what's genuinely useful versus what's just hype, and we bring that discernment to every engagement.

Since 2017, we've helped organisations from startups to global enterprises ship products that work. We specialise in platform architecture, frontend leadership, and turning struggling projects into working software.

Engagements

  1. Technology strategy & architecture

    Direction that ends in working software, not decks.

  2. Technical leadership

    Full-stack, polyglot, and embedded with your teams.

  3. Team enablement & adoption

    Capability, not dependency.

  4. Due diligence

    A clear-eyed read on what you're buying, building, or inheriting.

Selected Work

  1. Healthcare Research Platform

    CHOP / NIH

    Architected and built a secure data management platform initially focused on paediatric research. The system enables multi-institution collaboration through global patient identifiers and FHIR-compliant health data workflows. Researchers can ingest clinical data, track versions, and release to external FHIR servers handling extremely large datasets.

  2. Technology Strategy

    Resideo (Honeywell)

    Designed a federated GraphQL platform that unified fragmented departments, bringing one product to market in a quarter of expected time. Embedded with the Security team for six months to drive adoption, enabling Resideo's first external partnerships.

  3. Frontend Leadership

    Nested

    Mentored backend-focused engineers into confident frontend developers while introducing static types, monorepo architecture, and server-side rendering. Reduced logged errors by 90% and doubled feature delivery speed.

  4. Scout Asia

    Financial Times / Nikkei

    Revitalised event-driven ETL pipelines for a financial intelligence platform, cutting processing time from 24+ hours to meet daily subscriber requirements. Led hiring, onboarding, and product refinement.

  5. Colleague App

    Tesco

    Built a workforce management web app for store colleagues, enabling schedule viewing, shift swaps, and availability management across the UK's largest retailer.

Pro Bono

Patient Flow Tracker

GHESKIO, Haiti

Built a patient tracking system for one of the largest HIV/TB care providers in the Americas. By measuring time spent at each clinic station, the tool helps reduce wait times which is a key barrier to patient attendance in communities where clinic visits mean missed school or work.

Founder

Marcel Cutts is a software engineer with a physics background and over a decade of professional experience. His work has ranged from particle physics research to scaling a zombie fitness app to 4 million users, with enterprise banking and e-commerce systems in between.

At Red Badger, he led digital transformation for HSBC projected to save over $1 billion, and built Tesco's e-commerce platforms. At Six to Start, he rewrote Zombies, Run! from the ground up when the MVP couldn't scale past a few hundred thousand users. New backends, new frontend, new infrastructure, growing it to 4 million users worldwide.

Earlier roles included research platforms at Great Ormond Street Hospital and security systems for the UK academic network. His physics background comes from research stints at DESY and De La Rue.

Speaking & Community

Marcel has spoken and MCed at conferences including React Advanced, London Node User Group, React Day Berlin, ReactNext, and React Boston, often exploring emerging technologies to figure out what's genuinely useful. His writing on engineering culture and salary transparency has resonated widely in the developer community. He founded ReasonML London and mentored students through Codebar.

We also provide event photography for the tech community, having covered React Summit, React Native EU, JSNation, Svelte Summit, and other conferences across Europe.

Get in Touch

Ready to solve your technology challenges?