Privacy is a fundamental human right. It’s also one of our core values. Which is why we design our products and services to protect it. That’s the kind of innovation we believe in.
Safari. A browser that’s actually private.
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| Blocks third-party cookies from tracking you by default | ||
| Fights tracking with machine learning | ||
| Removes unique trackers from URLs in Private Browsing | ||
| Hides your IP address from known trackers | ||
| Prevents web extensions from seeing your browsing by default | ||
| Blocks known trackers in Private Browsing |
Our apps mind their business. Not yours.
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Safari throws trackers off your trail.
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Health keeps your records under wraps.
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Wallet and Apple Pay help hide what you buy.
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Maps knows your route, not your profile.
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Photos lets you choose who has the full picture.
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Messages are only seen by who you send them to.
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Siri learns what you need. Not who you are.
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Apple News leaves what you read off the record.
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App Store shows you what’s in store for your data.
Discover everyday privacy protections.
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Private Browsing.
Powerfully private. -
Passkeys.
Simple.
Secure.
So not a
. -
Safety Check.
Take
in times of crisis. -
App Tracking Transparency.
Decide which
apps are
allowed to
you. -
Mail Privacy Protection.
, delete,
and
with peace
of mind.
Get the latest on privacy.
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Drop by the Apple Store to learn more about privacy.
Join a 30-minute session and learn how to control your privacy on iPhone. -
Discover how Apple Vision Pro protects your data.
Like every Apple product and service, Apple Vision Pro is designed to protect your privacy and keep you in control of your data. -
Protect your data from malware.
Apple’s layers of security and App Store protections help shield you from malware. -
Take charge of how apps use your data.
Every day, people go about their lives unaware that their personal information is being harvested.