Apple Watch

Pride is in the air.
Celebrate all year long with the
new Pride Edition Sport Band.
Buy

Apple Watch Ultra

Adventure awaits.
£849

Apple Watch Series 8

A healthy leap ahead.
From £419

Apple Watch SE

A great deal
to love.
From £259

Which Apple Watch
is right for you?

Apple Watch
Series 8

From £419
Buy

45mm or 41mm

Swimproof1
IP6X dust resistant1
 
 
Always-On Retina display
Up to 1,000 nits
Blood Oxygen app2
ECG app3
High and low heart
rate notifications
Irregular
rhythm notification4
Temperature sensing5
Cycle tracking
with retrospective
ovulation estimates6
Emergency SOS7
International
emergency calling
Fall Detection
Crash Detection7
 
Cellular available8
Family Setup —
pair multiple
watches with
one iPhone9

Apple Watch
 SE

From £259
Buy

44mm or 40mm

Swimproof1
 
 
 
Retina display
Up to 1,000 nits
 
 
High and low heart
rate notifications
Irregular
rhythm notification4
 
Cycle tracking6
Emergency SOS7
International
emergency calling
Fall Detection
Crash Detection7
 
Cellular available8
Family Setup —
pair multiple
watches with
one iPhone9

Apple Watch
Ultra

£849
Buy

49mm

Swimproof10
IP6X dust resistant11
MIL-STD 810H certification12
Action button
Always-On Retina display
Up to 2,000 nits
Blood Oxygen app2
ECG app3
High and low heart
rate notifications
Irregular
rhythm notification4
Temperature sensing5
Cycle tracking
with retrospective
ovulation estimates6
Emergency SOS7
International
emergency calling
Fall Detection
Crash Detection7
86-decibel Siren
to attract attention
Cellular8
Family Setup —
pair multiple
watches with
one iPhone9

Family Setup

Your family, joined
at the wrist.
Family members who don‘t have an iPhone can stay in touch with Apple Watch.

Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.13

Trade in your Apple Watch and get credit towards a new one.14

Apple Watch Studio

Any case. Any strap.
Any style you want.

Why Apple Watch

It’s the ultimate
device for a
healthy life.

watchOS 9

Extremely insightful.

Exceptionally personal.

Apple Watch essentials

Spring forward
with fresh colours.

Magic runs in the family.

Explore all AirPods models and find the best ones for you.

Get more out of Apple Watch

Apple One

Bundle up to six
Apple services.

And enjoy
more for less.

For everything and everyone.

The Health app.

Now with a healthy dose of updates.