Where Music Grows

Learn about the importance of fan engagement on YouTube as well as how to leverage each format to continue building your fanbase.

Learn the different ways artists can leverage YouTube's multi-format ecosystem to grab new fans' attention, engage those fans and get them to create with their music.

This resource highlights the steps artists can take throughout the release cycle to best set their release up for success.

This resource highlights how artists can utilize a multi-format release strategy - leveraging Shorts, video and live - throughout each phase of the release cycle.

Explore ways to identify if your track is starting to trend, how to best amplify that song on YouTube, and much more.

Learn how to maximize the opportunity of YouTube to export your music globally

20 years & 125 million subscribers.

Everyday our teams wake up completely dedicated to making YouTube the best place for over 2 billion music fans, and our 100 million YouTube Music and Premium subscribers.

Over my 40 years working for artists and creatives, I’ve lived through countless technological cycles. From the Roland TR-808, which revolutionized digital drum programming, to the Fairlight CMI, the first commercial digital sampler, to Auto-Tune…

Earlier this year, we shared the fans on Shorts are nearly doubling an artist’s reach. And as of September, Shorts are averaging 70 Billion daily views…

What is the biggest thing in music today? Participation. While YouTube has always been a two-way street, engaging your audience with music has become mission critical.

Everybody knows that our mission at YouTube is to become the No. 1 contributor of revenue for the music industry by 2025. But what you might not know is how important fandom is to us.