Threads is our newest, fast-growing social app for public conversation, where people are connecting over ideas — and your business can join the conversation. The Threads community now has over 350 million monthly active users, and we’re also seeing that three out of four profiles on Threads follow at least one business. Learn more about how...

Business Tools, Social Integrations, Marketing API

On Thursday May 29th, we announced changes to Advantage+ audience behaviours.Prior to API version V23.0, the advantage_audience parameter within targeting_automation was optional and wasn’t explicitly required to be set in the targeting spec when creating a new ad set or updating an existing one.Starting from API version V23.0, the ...

Business Tools, 2025, Marketing API

Last week on Thursday May 29th, we extended our new streamlined Advantage+ campaign setup for sales and app campaigns. As of now this feature will only be available to selected advertisers but will be gradually rolled out to all advertisers in the coming months. This update will help all current and future API Developers maximize their performance...

Business Tools, Developer Tools, Marketing API

As of May 5, 2025, developers can make more changes to their ads when duplicating via Ad Copies API. Top level creative parameters such as title, link_url, url_tags, body, and many others (full list here) can now be overwritten (edited) for the copied ad, whereas previously, all fields were copied over into the new ad and were unable to be changed....

Business Tools, Ads