Terms of Use
Welcome to Instagram!
These Terms of Use (or “Terms”) govern your access and use of Instagram, except where we expressly state that separate terms (and not these) apply, and provide information about the Instagram Service (the “Service”), outlined below. The Meta Terms of Service do not apply to this Service.
Click here for a Contract Summary and here for other information we are required by the European Electronic Communications Code to provide.
If you are a “business user” of our online social networking core platform service(s), you can learn more about your commercial relationship with us under Article 6(12) of the DMA by reviewing this notice which supplements our Terms of Use. “Business user” is defined under Article 2 paragraph (21) of Regulation (EU) 2022/1925 (“Digital Markets Act” or “DMA”).
If you are a business established in the EU and use Instagram Shopping to sell goods to consumers located in the EU, you can learn more about your commercial relationship with us by reviewing the Platform to Business Notice which supplements our Terms of Use.
If we show you ads on Meta Products, these Terms also govern how Meta uses information to show you ads that businesses and organizations pay us to promote. The Instagram Service is one of the Meta Products, which is provided by Meta Platforms Ireland Limited. These Terms of Use therefore constitute an agreement between you and Meta Platforms Ireland Limited. If you do not agree to these Terms, then do not access or use Instagram.
These Terms of Use (or “Terms”) govern your access and use of Instagram, except where we expressly state that separate terms (and not these) apply, and provide information about the Instagram Service (the “Service”), outlined below. The Meta Terms of Service do not apply to this Service.
Click here for a Contract Summary and here for other information we are required by the European Electronic Communications Code to provide.
If you are a “business user” of our online social networking core platform service(s), you can learn more about your commercial relationship with us under Article 6(12) of the DMA by reviewing this notice which supplements our Terms of Use. “Business user” is defined under Article 2 paragraph (21) of Regulation (EU) 2022/1925 (“Digital Markets Act” or “DMA”).
If you are a business established in the EU and use Instagram Shopping to sell goods to consumers located in the EU, you can learn more about your commercial relationship with us by reviewing the Platform to Business Notice which supplements our Terms of Use.
If we show you ads on Meta Products, these Terms also govern how Meta uses information to show you ads that businesses and organizations pay us to promote. The Instagram Service is one of the Meta Products, which is provided by Meta Platforms Ireland Limited. These Terms of Use therefore constitute an agreement between you and Meta Platforms Ireland Limited. If you do not agree to these Terms, then do not access or use Instagram.
1. The Instagram Service
We agree to provide you with the Instagram Service. The Service includes all of the Instagram products, features, applications, services, technologies, and software that we provide to advance Instagram's mission: To bring you closer to the people and things you love. The Service is made up of the following aspects:
- Offering personalized opportunities to create, connect, communicate, discover and share. People are different. So we offer you different types of accounts and features to help you create, share, grow your presence, and communicate with people on and off Instagram. We also want to strengthen your relationships through shared experiences that you actually care about. So we build systems that try to understand who and what you and others care about, and use that information to help you create, find, join and share in experiences that matter to you. Part of that is highlighting content, features, offers and accounts that you might be interested in, and offering ways for you to experience Instagram, based on things that you and others do on and off Instagram. Please see our Recommender Systems’ System Cards for information on how our various recommender systems prioritize signals to determine which content and suggestions to show you, as well as options for customizing your experience. You can also review our Privacy Policy to learn more about how we personalize your Instagram experience.
- Promoting safety, integrity and security on and across the Meta Products.
We develop and use tools and offer resources to our community members that help to make their experiences positive and inclusive, including when we think they might need help. We also have teams and systems that work to combat abuse and violations of our Terms and policies, as well as harmful and deceptive behavior. Learn more about the restrictions we may impose on the use of Instagram, including information on how we apply our content policies, procedures, measures and tools here. Learn more about how we deal with repeated violations of our content policies here; for example, our Misuse Policy sets out how we may suspend access to Instagram where we determine that you have frequently provided manifestly illegal content, or suspend processing reports and complaints where we determine that you have frequently submitted manifestly unfounded reports or complaints. We use all the information we have-including your information-to try to keep our platform secure. We also may share information about misuse or harmful content with other Meta Companies or law enforcement. Learn more in the Privacy Policy. - Developing and using technologies that help us consistently serve our growing community.
Organizing and analyzing information for our growing community is central to our Service. A big part of our Service is creating and using cutting-edge technologies that help us personalize, protect, and improve our Service on an incredibly large scale for a broad global community. Technologies like artificial intelligence and machine learning give us the power to apply complex processes across our Service. Automated technologies also help us ensure the functionality and integrity of our Service. Learn more in the Privacy Policy. - Providing consistent and seamless experiences across other Meta Company Products, outside of our contract with you.
Instagram is part of the Meta Companies, which share technology, systems, insights, and information-including the information we have about you (learn more in the Privacy Policy) in order to provide services that are better, safer, and more secure. We also provide ways to interact across the Meta Company Products that you use, and designed systems to achieve a seamless and consistent experience across the Meta Company Products depending on your choices. - Communicating with you.
We may need to send you communications, like emails or in-product notices, to respond to you or inform you about any product-related issues, research, or our terms and policies. For more information, please review our Privacy Policy. - Ensuring access to our Service.
To operate our global Service, we must store and transfer data across our systems around the world, including outside of your country of residence. The use of this global infrastructure is necessary and essential to provide our Service. This infrastructure may be owned or operated by Meta Platforms, Inc., Meta Platforms Ireland Limited, or their affiliates. For more information about how we transfer, store or process your information, please review our Privacy Policy. - Connecting you with brands, products, and services in ways you care about.
Subject to the choices and settings you select, we use information from Instagram and other Meta Company Products, as well as from external partners, to personalize your experience on Instagram, including by showing you ads (if we show you ads on Meta Products), offers and other sponsored content that we believe will be meaningful to you. And we try to make that content as relevant as all of your other experiences on Instagram. For more information about how we use information to provide you with a personalized experience, please review our Privacy Policy. - Providing and improving Meta Products.
We use the information we have to develop, test, and improve our Service and collaborate with others on research to make our Service better and contribute to the well-being of our community. This includes analyzing the information we have about our users and understanding how people use our Services, for example by conducting surveys and testing and troubleshooting new features.For more information about how we use your information to provide, develop and improve Meta Products, please review our Privacy Policy.
2. How Our Service Is Funded
You can choose to use the Service for free with ads or to subscribe to use without ads:
- If you choose to use the Service for free with ads, you allow us to show you ads that businesses and organizations pay us to promote on and off the Meta Products.
- If you choose to subscribe to use Meta Products without ads, you won’t see ads from us and we do not use your data for ads. The details of price, currency and payment period for the subscription for no ads will be provided to you before you complete your purchase.
If we show you ads on Meta Products, we show you relevant and useful ads without telling advertisers who you are. We don't sell your information. We allow advertisers to tell us things such as their business goal and the kind of audience that they want to see their ads (for example, people between the ages of 18-35 who live close to the advertiser’s store in Portugal). We then show their ad to people who we think might find it relevant.
We also provide advertisers with reports about the performance of their ads to help them understand how people are interacting with their content on and off Instagram. For example, we provide general demographic and interest information to advertisers to help them better understand their audience. We don’t share information that directly identifies you (information such as your name or email address that by itself can be used to contact you or identifies who you are) unless you give us specific permission. Learn more about how Instagram ads work here.
You may see branded content on Instagram posted by account holders who promote products or services based on a commercial relationship with the business partner mentioned in their content. You can learn more about this here.
You can learn about how we collect and use your information in our Privacy Policy, including more detail on the different types of information we can use to show you ads (if we show you ads on Meta Products). You have controls over the types of ads and advertisers you see, and the types of information we use to determine which ads we show you. Learn more.
3. The Privacy Policy
Providing our Service requires collecting and using your information. The Privacy Policy explains how we collect, use, and share information across the Meta Products. It also explains the many ways you can control your information, including in the Instagram Privacy and Security Settings.
4. Your Commitments
4.1 Who Can Use Instagram. We want our Service to be as open and inclusive as possible, but we also want it to be safe, secure, and in accordance with the law. So, we need you to commit to a few restrictions in order to be part of the Instagram community.
- You must be at least 13 years old.
- You must not be prohibited from receiving any aspect of our Service under applicable laws or engaging in payments related Services if you are on an applicable denied party listing.
- We must not have previously disabled your account for violation of law or any of our policies.
- You must not be a convicted sex offender.
4.2 How You Can't Use Instagram. Providing a safe and open Service for a broad community requires that we all do our part.
- You can't impersonate others or provide inaccurate information.
You don't have to disclose your identity on Instagram, but you must provide us with accurate and up to date information (including registration information), which may include providing personal data. Also, you may not impersonate someone or something you aren't, and you can't create an account for someone else unless you have their express permission. - You can't do anything unlawful, misleading, or fraudulent or for an illegal or unauthorized purpose.
- You can't violate (or help or encourage others to violate) or attempt to circumvent these Terms or our policies, including in particular the Community Standards, Meta Platform Terms and Developer Policies, and Music Guidelines.
If you post branded content, you must comply with our Branded Content Policies, which require you to use our branded content tool. Learn how to report conduct or content in our Help Center. - You can't do anything to interfere with or impair the intended operation of the Service.
This includes misusing any reporting, dispute, or appeals channel, such as by making fraudulent or groundless reports or appeals. - You can't attempt to create accounts or access or collect information in unauthorized ways.
This includes creating accounts or accessing or collecting information in an automated way without our express permission, regardless of whether such automated access or collection is undertaken while logged-in to an Instagram account. - You can’t sell, license, or purchase any account or data obtained from us or our Service, regardless of whether such data was obtained while logged-in to an Instagram account.
This includes attempts to buy, sell, or transfer any aspect of your account (including your username); solicit, collect, or use login credentials or badges of other users; or request or collect Instagram usernames, passwords, or misappropriate access tokens. - You can't post someone else’s private or confidential information without permission or do anything that violates someone else's rights, including intellectual property rights (e.g., copyright infringement, trademark infringement, counterfeit, or pirated goods).
You may use someone else's works under exceptions or limitations to copyright and related rights under applicable law. You represent you own or have obtained all necessary rights to the content you post or share. Learn more, including how to report content that you think infringes your intellectual property rights, here. - You can’t modify, translate, create derivative works of, or reverse engineer our products or their components.
- You can't use a domain name or URL in your username without our prior written consent.
- You can't do, or attempt to do, anything to circumvent, by-pass, or override any technological measures that control or limit access to the Service or data.
- We do not claim ownership of your content, but you grant us a license to use it.
Nothing is changing about your rights in your content. We do not claim ownership of your content that you post on or through the Service and you are free to share your content with anyone else, wherever you want. However, we need certain legal permissions from you (known as a “license”) to provide the Service. When you share, post, or upload content that is covered by intellectual property rights (like photos or videos) on or in connection with our Service, you hereby grant to us a non-exclusive, royalty-free, transferable, sub-licensable, worldwide license to host, use, distribute, modify, run, copy, publicly perform or display, translate, and create derivative works of your content (consistent with your privacy and application settings). This license will end when your content is deleted from our systems. You can delete content individually or all at once by deleting your account. To learn more about how we use information, and how to control or delete your content, review the Privacy Policy and visit the Instagram Help Center. - Permission to use your username, profile picture, and information about your relationships and actions with accounts, ads (if we show you ads on Meta Products), and sponsored content.
You give us permission to show your username, profile picture, and information about your actions (such as likes) or relationships (such as follows) next to or in connection with accounts, ads, offers, and other sponsored content that you follow or engage with that are displayed on Meta Products, without any compensation to you. For example, we may show that you liked a sponsored post created by a brand that has paid us to display its ads on Instagram. As with actions on other content and follows of other accounts, actions on sponsored content and follows of sponsored accounts can be seen only by people who have permission to see that content or follow. We will also respect your ad settings. You can learn more here about your ad settings. - You agree that we can download and install updates to the Service on your device.
5. Additional Rights We Retain
- If you select a username or similar identifier for your account, we may change it if we believe it is appropriate or necessary (for example, if it infringes someone's intellectual property or impersonates another user).
- If you use content covered by intellectual property rights that we have and make available in our Service (for example, images, designs, videos, or sounds we provide that you add to content you create or share), we retain all rights to our content (but not yours).
- You can only use our intellectual property and trademarks or similar marks as expressly permitted by our Brand Guidelines or with our prior written permission.
- You must obtain written permission from us or under an open source license to modify, create derivative works of, decompile, or otherwise attempt to extract source code from us.
6. Content Removal and Disabling or Terminating Your Account
- We can remove or restrict any content or information you share on the Service if we believe that it violates these Terms of Use, our policies (including our Community Standards), or we are required to do so by law. We work with independent fact-checkers in many jurisdictions to combat misinformation. When content has been rated by fact-checkers, we may add a notice to provide additional context. You can find more information about fact-checking here. We can refuse to provide or stop providing all or part of the Service to you (including terminating or disabling your access to the Meta Products and Meta Company Products) to protect our community or services, or if you create risk or legal exposure for us, violate these Terms of Use or our policies (including our Community Standards), if you repeatedly infringe other people’s intellectual property rights, or where we are required to do so by law. We can also terminate or change the Service, remove or block content or information shared on our Service, or stop providing all or part of the Service if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts on us. Where we remove content and/or terminate or disable your account, we’ll let you know and explain any options you have to request another review, unless doing so may expose us or others to legal liability; harm our community of users; compromise or interfere with the integrity or operation of any of our services, systems, or products; where we are restricted due to technical limitations; or where we are prohibited from doing so for legal reasons. Learn more about our Complaints Handling Process here. In general, we will notify you in advance and provide you with an opportunity to remedy the relevant breach or breaches. However, advanced notification and/or opportunity to remedy will not be provided if the seriousness of the breach requires immediate termination of your account or when it is impossible to remedy the breach. If you believe your account has been terminated in error, or you want to disable or permanently delete your account, consult our Help Center. When you request to delete content or your account, the deletion process will automatically begin no more than 30 days after your request. It may take up to 90 days to delete content after the deletion process begins. While the deletion process for such content is being undertaken, the content is no longer visible to other users, but remains subject to these Terms of Use and our Privacy Policy. After the content is deleted, it may take us up to another 90 days to remove it from backups and disaster recovery systems.
- Content will not be deleted within 90 days of the account deletion or content deletion process beginning in the following situations:
- where your content has been used by others in accordance with this license and they have not deleted it (in which case this license will continue to apply until that content is deleted); or
- where deletion within 90 days is not possible due to technical limitations of our systems, in which case, we will complete the deletion as soon as technically feasible; or
- where deletion would restrict our ability to:
- investigate or identify illegal activity or violations of our terms and policies (for example, to identify or investigate misuse of our products or systems);
- protect the safety and security of our products, systems, and users;
- comply with a legal obligation, such as the preservation of evidence; or
- comply with a request of a judicial or administrative authority, law enforcement or a government agency;
- in which case, the content will be retained for no longer than is necessary for the purposes for which it has been retained (the exact duration will vary on a case-by-case basis).
- If you delete or we disable your account, and you stop accessing or using Instagram, or if this contract is otherwise terminated, then these Terms shall terminate as an agreement between you and us, but this section, the section above called “Your Commitments,” and the section below called "Our Agreement and What Happens if We Disagree" will still apply even after your account is terminated, disabled, or deleted, or this contract is otherwise terminated.
7. Our Agreement and What Happens if We Disagree
- Your use of music on the Service is also subject to our Music Guidelines, and your use of our API is subject to our Meta Platform Terms and Developer Policies. If you use certain other features or related services, you will be provided with an opportunity to agree to additional terms that will also become a part of our agreement. For example, if you use payment features, you will be asked to agree to the Community Payment Terms. If you use Avatars, then the Avatar Terms also apply. If you use our AI products and features, the Meta AI Terms also apply. If you have a subscription for no ads, then the No Ads Terms also apply. If any of those terms conflict with this agreement, those other terms will govern.
- If any aspect of this agreement is unenforceable, the rest will remain in effect.
- Any amendment or waiver to our agreement must be in writing and signed by us. If we fail to enforce any aspect of this agreement, it will not be a waiver.
- We reserve all rights not expressly granted to you.
- This agreement does not give rights to any third parties.
- You cannot transfer your rights or obligations under this agreement without our consent.
- Our rights and obligations can be assigned to others. For example, this could occur if our ownership changes (as in a merger, acquisition, or sale of assets) or by law.
- We will use reasonable skill and care in providing our Service to you and in keeping a safe, secure, and error-free environment, but we cannot guarantee that our Service will always function without disruptions, delays, or imperfections. Provided we have acted with reasonable skill and care, we do not accept responsibility for: losses not caused by our breach of these Terms or otherwise by our acts; losses which are not reasonably foreseeable by you and us at the time of entering into these Terms; any offensive, inappropriate, obscene, unlawful, or otherwise objectionable content posted by others that you may encounter on our Service; and events beyond our reasonable control.
- The above does not exclude or limit our liability for death, personal injury, or fraudulent misrepresentation caused by our negligence. It also does not exclude or limit our liability for any other things where the law does not permit us to do so.
If a claim or dispute arises out of or relates to your use of the Service as a consumer, both you and us agree that you may resolve your individual claim or dispute against us, and we may resolve our claim or dispute against you, in any competent court in the country of your main residence that has jurisdiction over your claim or dispute, and the laws of that country will apply without regard to conflict of law provisions.
If a claim or dispute arises between us that relates to use of the Service in any other capacity, including, but not limited to, access or use of the Service for a business or commercial purpose, you agree that any such claim or dispute must be resolved in a competent court in Ireland and that Irish law will apply without regard to conflict of law provisions.
7.5 Unsolicited Material.If a claim or dispute arises between us that relates to use of the Service in any other capacity, including, but not limited to, access or use of the Service for a business or commercial purpose, you agree that any such claim or dispute must be resolved in a competent court in Ireland and that Irish law will apply without regard to conflict of law provisions.
We always appreciate feedback or other suggestions, but may use them without any restrictions or obligation to compensate you for them, and are under no obligation to keep them confidential.
