Switch to iPhone

You can get up to $85 for your Android smartphone.¹

Trade in your current device for credit toward a new iPhone. To protect your data and privacy, we’ll show you how to safely back up and wipe your data before you trade in your old phone.

Save even more on a new iPhone.

Check out our carrier deals — including when you trade in an Android smartphone — to save on a new iPhone. You can easily connect your new iPhone to your carrier and pay for it with your rate plan on one monthly bill.

Transfer your photos and contacts
in a few simple steps.

Start by downloading the Move to iOS app on your Android phone. It securely transfers the stuff you care about most — your contacts, messages, WhatsApp content, photos, videos, email accounts, favorite apps, call history, and more — from your Android phone to your iPhone. To boost the speed of your transfer, just use a USB‑C cable to connect the two devices.

Helps you write, express yourself, and get things done 
effortlessly.²

Our latest iPhone models are built for Apple Intelligence, which helps you write, express yourself, and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple. Want to learn how to do something new on iPhone, like schedule a text message to send later? With expansive product knowledge, Siri can give you step‑by‑step instructions.

If you want a phone
that will last, this is it.

iPhone is built to withstand everyday wear and tear — and to resist spills and splashes.³ Our newest models feature a latest‑generation Ceramic Shield, which is two times tougher than any smartphone glass.

Amazing battery life.

For all the things you love to do.

The hardware and software on iPhone are designed to work together efficiently to make the most of your battery life, so you can do more on a single charge.

Make it you.
Through and
through.

Tint your Home Screen icons and widgets — or let iOS suggest a color that complements your wallpaper. Swap out your Lock Screen controls for ones you love to use more often, or assign a control to the Action button. Rearrange and resize apps and widgets. And lock or hide apps to protect sensitive information.

Everything just works.

Apple engineers design our hardware and software together for a totally seamless experience. Want to connect your new AirPods to your iPhone? It’s a simple one‑tap setup. Want to share photos or contacts with friends nearby? AirDrop lists their names onscreen, so you can choose with a tap.

More recovered and
renewable materials.

Our stores, offices, data centers, and operations are already carbon neutral. And by 2030, our products will be too. How will we get there? By using more recycled materials. Increasing energy efficiency. Using renewable energy. Avoiding direct emissions. And investing in nature-based solutions.

USB‑Charge them all.

Now you can charge any USB‑C device, like your Mac or PC, with the same cable you use to charge iPhone 15 or later. iPhone 16 Pro also supports USB 3⁴ for superfast file transfers — so you can gigablast your gigabits.

iPhone is built from the ground up to protect your personal information. Every iPhone has secure facial or fingerprint authentication. Apps need your permission to track your activity across other companies’ apps or websites. Your iMessages and FaceTime video calls are encrypted end-to-end. And that’s just for starters.

Features designed for peace of mind.

When you don’t have cell service or Wi‑Fi, iPhone can connect to a satellite.⁵ So if you need to stay in touch with friends, you can send and receive messages and Tapbacks right from the Messages app. For urgent help, you can text emergency services or Roadside Assistance. iPhone can even detect a severe car crash and contact emergency services if you can’t.⁶

Help is just a call or chat away.

There are lots of ways to reach someone if you have questions. Call a Specialist, chat with someone online, go into an Apple Store, or use the Apple Support app. Whether your question is about hardware or software, we’re ready to help. And the Tips app will help you get the most out of your iPhone over time.

We can set up your carrier and plan, too.

When you buy from Apple, you can keep your number, carrier, and plan. No problem. At the Apple Store, we can even activate your plan and transfer your data so you leave with your new iPhone up and running. And check out Today at Apple programs for all kinds of tips and tricks.

You’ll take phenomenal
photos
and videos
with iPhone.

See how Portrait mode makes your subject pop. Capture incredible detail in low light. Get artful depth effects when you film in Cinematic mode, or use Action mode to steady really shaky scenes as you shoot. Want to take it further? Our latest models have Camera Control, which gives you an easier way to quickly access camera tools.

It’s all powered by extremely advanced smartphone chips.

Apple-designed chips deliver exceptional performance you’ll notice in everything you do. We also design the operating system, so everything works together in the most efficient way possible for great battery life.

Stay in touch with FaceTime, Messages, WhatsApp, and more.

Messages lets you reply with quick icons, create Memoji, and pay a friend for pizza. You can keep your conversations going on WhatsApp, WeChat, and Facebook Messenger too. With 5G on iPhone, you can make FaceTime calls in HD when you’re out and about. And RCS (Rich Communication Services) messaging brings richer media and delivery and read receipts for those who don’t use iMessage.

Tons of apps
curated for you.

Our editors curate millions of free and paid apps to help you find your next favorite. We bring you stories about developers and tips to get the most out of your apps. And Privacy Nutrition Labels help you see how apps use your data.