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Last updated: Jul 1, 2021
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Facebook Analytics is No Longer Available
The standalone Facebook Analytics tool is no longer available as of July 1, 2021. This does not affect the Insights sections of Facebook Pages and Instagram Profiles.
We retired Facebook Analytics as part of an initiative to consolidate business tools. Even though this tool is no longer available, we continue to invest in measurement solutions that provide insights and data analysis capabilities.
In addition to Page Insights and Instagram Insights, we recommend these business tools:
- Facebook Business Suite allows you to manage your Facebook and Instagram business accounts. It can show you detailed insights about your audience, content and trends.Note: This tool may not be available to you yet.
- Ads Manager lets you create, view, make changes and see results for all your Facebook campaigns, ad sets and ads.
- Events Manager can help you set up and manage Facebook Business Tools such as the Facebook pixel and Conversions API. It reports actions taken on your website, in your app and in your physical store.
Learn more
Facebook can help your large, medium or small business grow. Get the latest news for advertisers and more on our Facebook for Business Page.
