About Us

The Experience Matters

Our CEO, Zack Dugow, shares our vision
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Our Global Team

Insticator’s globally distributed team spans three continents, working together from across the United States, Canada, India, the Philippines, Ukraine, and the United Kingdom.
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G2 High Performer, Summer 2022
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Meet Our Leadership

Zack Dugow
Founder & CEO


Tianyi Cong
CTO


Sam
Samantha Pelton
Director of People

Troy Riso
Director of Engineering

Igor Svoroba
Director of Ad Operations

Joe Cohen
Director of Publisher Partnerships


Utkarsh Puri
Director of Publisher Success and Sales


Derek
Derek Abildness
VP, Enterprise Publisher Sales


Meet Our Advisory Board

Dennis Fong
Co-Founder & CEO GGWP
and World Champion Gamer
Leon Gurevich
Head of Sales and Commerical Strategy, Carbon
Tony Coelho
Former U.S. Congressman and Business Leader
"The way to engage the user is the best thing about the Insticator widget. Also, we can use it to get insights for other customers. They increase our incomes without sacrificing other inventory partners."




Lucero Garcia Ruiz
Lucero Garcia RuizHead of Publishing, Proceso
“Insticator are a genuine pleasure to deal with, they are professional and friendly and they really know what they're talking about. They are also very proactive in finding ways to maximize revenue generated by site visitors beyond standard ad placement. Even the smallest of questions are dealt with professionally and lightning fast. I highly recommend them to anyone looking for a complete ad management solution.”




Katie Deverill
Katie DeverillOperations Manager, Company Check
"Their account management team is attentive. They were also very patient with us as we worked through a longer-than-typical internal implementation process. They also have an amazing ad ops team that generate significant revenue in addition to the engagement from the widget."

Tim Turner
Tim TurnerProgram Manager, Lee Enterprises
"Insticator is a solid solution for additional revenue and bidding pressure in our stack. They are consistently among our top performing partners."



Lon Hatch
Lon HatchManager, Programmatic Yield, KSL
"Insticator has ensured consistent monetization across our ad stack. The greatest benefit, aside from revenue lift, has been partnering with them on making their publisher offering one of the best available. Incredibly responsive on any sort of customer service issue and consistently making sure they have the most comprehensive reporting possible."



John Gaudelli
John GaudelliAffiliate Manager, Shmoop
"The way to engage the user is the best thing about the Insticator widget. Also, we can use it to get insights for other customers. They increase our incomes without sacrificing other inventory partners."




Lucero Garcia Ruiz
Lucero Garcia RuizHead of Publishing, Proceso
“Insticator are a genuine pleasure to deal with, they are professional and friendly and they really know what they're talking about. They are also very proactive in finding ways to maximize revenue generated by site visitors beyond standard ad placement. Even the smallest of questions are dealt with professionally and lightning fast. I highly recommend them to anyone looking for a complete ad management solution.”




Katie Deverill
Katie DeverillOperations Manager, Company Check
05 / 05
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