Pacsun’s successes with a viral drop marketing strategy left the company with a serious dilemma. Their online sales events were as irresistible to automated bots and online profiteers as they were to genuine customers. Frequent attacks on their website and inventory during their drops left IT and security teams struggling to keep the site online.
Pacsun migrated to Cloudflare, moving more than 95% of their traffic to the Cloudflare global network, switching on the Cloudflare Web Application Firewall (WAF), secure DNS, and DDoS protection. From day one, they saw immediate benefits, accelerating their web properties, remaining online, and blocking bots like never before.