Sara Germano

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    Sara Germano

    US sports business correspondent

    Sara Germano writes about the business of sport, based in New York. She won a 2020 SABEW Best in Business award for her reportage on racial diversity within sports companies and in their advertising.
    Prior to joining the FT, she spent nearly a decade at The Wall Street Journal, where she covered retail, sports, and was a Berlin correspondent.
    Email Sara Germano @germanotes  on Twitter (link opens in a new browser window) (opens a new window)

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    • February 12 2024
      OutlookNational Football League
      Taylor Swift, the NFL and a new wave of female sports fandom
      The league has various strategies to attract young women to the game — but the draw of a pop star remains unmatched
      Taylor Swift and Kansas City Chiefs’ Travis Kelce embrace after the Chiefs won the Super Bowl
    • February 11 2024
      San Francisco 49ers
      San Francisco 49ers hope to spin Super Bowl run into financial gold
      American football franchise’s president wants to make it one of the league’s most successful — and valuable
      San Francisco 49ers president Al Guido
    • February 10 2024
      News in-depthSport
      Super Bowl comes to Las Vegas as it reinvents itself as a sports mecca
      Gambling haven’s hosting of the NFL championship is a sign of its ambitions to diversify further beyond casinos
      An Elvis impersonator poses next to a Super Bowl 58 sign at Caesars Palace in Las Vegas
    • February 9 2024
      Advertising
      Super Bowl set to break US advertising records
      World’s biggest brands to spend $650mn on coveted ad slots, featuring celebrities from Lionel Messi to Jennifer Aniston
      Taylor Swift, right, looks on as Kansas City Chiefs tight end Travis Kelce embraces his brother Jason after a match against Baltimore Ravens last month
    • February 7 2024
      Streaming services
      Disney, Warner and Fox join forces for sports streaming venture
      Plan to aggregate games offered by groups’ TV networks comes amid cord-cutting and soaring costs
      Cincinnati Bengals wide receiver Ja’Marr Chase operates a TV camera
    • January 31 2024
      PGA Tour Inc.
      PGA Tour approves $3bn investment from consortium led by Liverpool FC owner
      Deal with Strategic Sports Group led by Fenway Sports Group comes as tour continues talks with Saudi sovereign wealth fund
      A grouping of golfers, their caddies, and entourage walk down the 16th hole fairway during the final round of the PGA Tour Farmer’s Insurance Open
    • January 31 2024
      Sport
      Carlyle co-founder David Rubenstein plans to buy Baltimore Orioles baseball team
      Investor group behind $1.73bn deal would also include Ares Management CEO Michael Arougheti
      Baltimore Orioles pitcher Cionel Pérez
    • January 29 2024
      News in-depthDetroit
      Detroit Lions’ resurgence puts sporting spin on city’s economic revival
      A decade after bankruptcy, the Midwestern metropolis is trying to end its cycle of industrial decline
      Detroit Lions wide receiver Jameson Williams, right, tries to catch a pass in front of San Francisco 49ers cornerback Ambry Thomas, left, and safety Ji’Ayir Brown, centre, during the NFC Championship game in Santa Clara, California, on Sunday
    • January 17 2024
      Amazon.com
      Amazon expands US sports footprint with Diamond streaming deal
      Ecommerce giant takes $115mn stake in largest operator of American regional sports networks
      Philadelphia 76ers in action against the Denver Nuggets in an NBA game on Tuesday
    • January 13 2024
      Nike Inc
      Nike races to keep from losing ground to more nimble rivals
      CEO John Donahoe is trying to reposition sportswear giant as the market for running shoes undergoes big shifts
      A montage of Nike chief executive John Donahoe, the Nike logo and a pair of Nike shoes worn by a Utah Jazz basketball player
    • January 8 2024
      Nike Inc
      Tiger Woods and Nike end partnership after 27 years
      US golf legend had built a lucrative relationship with the sportswear maker over the course of the contract
      Tiger Woods
    • January 6 2024
      Scoreboard
      The Pop Tarts effect and US college football Premium content
      Plus, darts mania, late reprieve for football agents
    • December 22 2023
      Nike Inc
      Nike shares sink after announcing $2bn cost savings plan
      Sportswear maker says restructuring expected to result in pre-tax charge of more than $400mn
      People walk past a Nike store in Beijing, China
    • December 16 2023
      News in-depthLos Angeles Dodgers
      The financial engineers behind Shohei Ohtani’s $700mn mega-contract
      LA Dodgers’ owners grip sports world with unprecedented deal for Japanese baseball superstar
      Mark Walter, left, the Dodgers owner and Guggenheim executive, with Shohei Ohtani, centre, and Stan Kasten, president and CEO of the Dodgers
    • December 9 2023
      Sport
      Ohtani signs record $700mn baseball contract with Dodgers
      Ten-year deal will make the Japan-born star one of the richest athletes in world
    • December 8 2023
      News in-depthMark Cuban
      Mark Cuban considers his next gamble after sale of Dallas Mavericks stake
      Billionaire entrepreneur has a record of cannily timed deals, but would a bet on legal punting in Texas pay off?
      Mark Cuban in a Dallas Mavericks hooded sweatshirt an a basketball court
    • November 9 2023
      Football
      US National Women’s Soccer League signs $240mn media rights deal
      Matches will be shown by Paramount’s CBS, Disney’s ESPN and ABC, Amazon Prime and Scripps
      Megan Rapinoe
    • October 18 2023
      InterviewSport
      Team owner with Alibaba tie seeks basketball championship for New York
      Clara Wu Tsai says ‘I don’t think we’ve hit the ceiling’ as Liberty battle in WNBA finals
      Clara Wu Tsai
    • October 12 2023
      PGA Tour Inc.
      PGA Tour to weigh outside investors as talks over Saudi tie-up continue
      Men’s professional golf organisation initiates formal bid process amid ‘unsolicited outreach’
      Jay Monahan, the PGA Tour commissioner, speaks to people on a golf course
    • October 12 2023
      International Olympic Committee
      IOC suspends Russian Olympic Committee
      Decision follows Moscow’s attempt to absorb Ukrainian sporting bodies from occupied regions
      Kamila Valieva from Russia skates in Beijing, China
    • September 28 2023
      Golf
      ESPN nears broadcast deal with Tiger Woods’ golf league
      Agreement would provide a media partner for upstart virtual tournament helmed by Woods and Rory McIlroy
    • September 28 2023
      Liverpool Football Club
      US private equity firm takes stake in Liverpool Football Club
      Dynasty Equity investment is latest by a sports-focused fund in a team as valuations rise
      Diogo Jota of Liverpool FC in action against West Ham United
    • September 13 2023
      Sport
      Private equity plunges into US college sports with Learfield deal
      Fortress, Charlesbank and Clearlake take control of marketing group representing campus teams and athletes
      The University of Texas at Austin defeated the University of Alabama football team last week.
    • September 11 2023
      Media
      Disney and Charter settle dispute that blacked out TV programming
      Stand-off which left millions without premium live sports was seen as test for the future of cable business
      Buffalo Bills players run on to the field for an exhibition game in Orchard Park, New York
    • September 9 2023
      Scoreboard
      Tennis blackout is a sign of the times Premium content
      Plus, Rugby World Cup preview and an investigation into the betting groups backing top flight football clubs
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