How to Lead | Financial Times

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How to Lead

A weekly guide to the challenges of leadership
The How to Lead interview illuminates the personalities of high-profile leaders by focusing on the issues they have faced - from fending off a hostile bid or turning round a troubled organisation, to changing corporate culture or tackling an unexpected crisis. The FT's leading business writers describe the successes and setbacks, the mistakes leaders made and the wider practical lessons they learnt along the way.

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  • March 27 2022
    InterviewLeadership
    A ‘$200mn gamble’: UAE Space Agency chair on its mission to Mars
    Sarah Al Amiri’s challenge was to build up the Gulf state’s small scientific community as fast as possible
  • March 20 2022
    InterviewLeadership
    PureGym chief: keeping faith in the business model
    Despite pandemic closures and failed IPOs, Humphrey Cobbold remains confident in the no-frills approach
  • March 13 2022
    InterviewLeadership
    Oxfam GB chief: ‘Doing good can’t be an excuse for tolerating harm’
    Dhananjayan Sriskandarajah took on the challenge of changing the culture at the scandal-hit organisation
  • March 6 2022
    InterviewLeadership
    Red Bull Racing’s Christian Horner: ‘My job is to push as hard as I can’
    The Formula One team principal on his addiction to winning and how to handle the intense rivalry in the sport
  • February 27 2022
    FT SeriesLeading in a crisis
    EMBL’s Edith Heard: making European science work post-Brexit
    The scientist has strengthened her organisation’s finances and formulated a more outward-looking strategy
  • February 20 2022
    InterviewLeadership
    ‘Paw Patrol’ to the rescue for children’s TV creator Keith Chapman
    The 2008 crisis forced the writer to shut down his company, but he bounced back with a multibillion-dollar success
  • February 13 2022
    FT SeriesLeading in a crisis
    How Gympass reinvented itself as Covid struck
    Cesar Carvalho feared the pandemic would close his ‘wellness’ platform — until he expanded its digital offering
  • February 6 2022
    FT SeriesLeading in a crisis
    Pandemic teaches Go Ape’s co-founders the value of employee ownership
    Rebecca and Tristram Mayhew changed their succession plans after seeing how committed staff were in the crisis
  • January 30 2022
    FT SeriesLeading in a crisis
    Trinny Woodall: from fashion guru to beauty empire founder
    The former TV presenter learnt crucial lessons after a business failure at the height of the dotcom boom
  • January 23 2022
    InterviewLeadership
    Qualcomm’s Cristiano Amon: ‘You have to bet the company’
    A surge in pandemic demand challenged the tech boss to secure supplies of its chips — as well as planning a future in the metaverse
  • January 16 2022
    FT SeriesLeading in a crisis
    T Rowe Price’s Bill Stromberg on building the right culture
    Asset manager’s former CEO says the highest pay isn’t why people stay at firms, ‘people want to be a part of something special’
  • January 9 2022
    FT SeriesLeading in a crisis
    Cirque du Soleil’s Daniel Lamarre: from $1bn to zero revenues in 48 hours
    The executive vice-chair steered the circus group through management change and commercial challenges — then Covid struck
  • December 19 2021
    FT SeriesLeading in a crisis
    HubSpot’s Yamini Rangan on the challenges of sudden power
    The software executive was propelled into the top job after the company’s founder had a serious accident
  • December 12 2021
    InterviewWork & Careers
    How one founder meets the challenge of staying ethical and profitable
    David Gordon, chair of bamboo clothing label BAM, focuses on superior materials and trusted suppliers
  • December 5 2021
    InterviewLeadership
    How the GE Appliances chief turned from ‘process guy’ into an innovator
    Kevin Nolan led a shake-up of the company’s culture following a takeover — and took it down an entrepreneurial path
  • November 28 2021
    InterviewLeadership
    Julian Metcalfe: the Itsu chief on seeking ruthless efficiency
    The founder and CEO of the Asian fast-food chain listens to staff and suppliers in a quest to keep meals at £7
  • November 14 2021
    InterviewLeadership
    Oxford’s vice-chancellor on the subtle science of crisis management
    Louise Richardson says ‘informality’ and ‘flexibility’ are key in leading an ancient university with its disputatious devolved colleges
  • November 7 2021
    InterviewLeadership
    Smartmatic chief on navigating a culture war crisis with ‘no playbook’
    Antonio Mugica says dealing with a ‘disinformation campaign’ against his voting tech firm was ‘overwhelming’
  • October 31 2021
    InterviewLeadership
    Goodlord’s William Reeve: lessons from turning round an ailing start-up
    The chief of the property tech business focuses on bonuses and performance goals to motivate staff
  • October 24 2021
    FT SeriesLeading in a crisis
    Leading through the pandemic: keeping a cruise company afloat
    Pierfrancesco Vago, MSC Cruise’s executive chair, explains how a focus on detail helped the company survive
  • October 17 2021
    InterviewLeadership
    The leadership challenges of reinventing a traditional industry
    Milk & More’s Patrick Müller set about transforming the dairy delivery service to one fit for the digital age
  • October 10 2021
    InterviewLeadership
    Ruby McGregor-Smith: build teams ‘with the expertise you lack’
    The former Mitie chief executive on lessons from leading organisational change — and knowing when to leave
  • October 3 2021
    InterviewLeadership
    Global IB exam chief: how jazz provides lessons in management
    The International Baccalaureate’s Olli-Pekka Heinonen believes that leadership centres on implementation, not strategy
  • September 26 2021
    InterviewLeadership
    Chris Sheldrick of What3words: lessons from scaling a start-up
    The UK-based global location finder was born from frustration with inexact GPS co-ordinates
  • September 19 2021
    InterviewWomen's health
    Elvie’s Tania Boler: lessons in overcoming investors’ resistance
    The entrepreneur tackled taboos to improve lives, raising $80m for her women’s health start-up
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