Marketing Tools and Features

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Connect your store, sell more stuff

When you connect your store with one of MailChimp’s hundreds of e-commerce integrations, you can create targeted email or ad campaigns, automate helpful product follow-ups, and send back-in-stock messaging.

Powerful automation for online sellers

MailChimp’s robust marketing automation makes sure your emails get to the right people at the right time. Target customers based on behavior, preferences, and previous sales. Trigger a series of emails with a single API request. Use our built-in segmentation to build custom rules. Delight your fans with a free gift. And when you’re finished, get in-depth reporting insights to make every automated series you send better than the last.

Screenshot of Automation Configuration dashboard

A comprehensive mobile app for marketing on the go

Our mobile app offers a selection of intent-based templates to help you create and send campaigns that suit your marketing needs right from your phone or tablet. Create a campaign, add and remove content blocks, insert product images pulled in from your connected store, manage your lists and add new subscribers, and monitor the performance of your sent campaigns with in-depth reports while you’re on the go.

Flexible design for brands of any size

Use our easy drag and drop designer to create campaigns that match your style. Want to build your own email? Check out our email template reference. MailChimp's collaboration options, like multi-user accounts and comments inside the editor, will speed up the design process and fit right into your workflow.

Advanced analytics to grow your business

MailChimp offers advanced reporting features you can access anywhere. Monitor sales and website activity with revenue reports, and inform your email and advertising content with purchase data using Google Analytics. That means you can learn, refine, and optimize your email and ad campaigns to grow your business—all in one place.

Streamline your marketing

Our Facebook and Instagram ad campaigns give you the power to grow your audience and sell more stuff in just a few steps.

Hundreds of integrations with apps you already use

We integrate with popular apps and services like Salesforce, Eventbrite, Google, Twitter, Facebook, Shopify, and SurveyMonkey. This means you can easily sync your data from those services, import content from other sources, and learn how your campaigns are affecting your business. Our e-commerce collection in particular will help you track visitors to your store, capture order information, and pass all the data back to MailChimp.

Complex, flexible API documentation

MailChimp’s API allows you to adapt your email marketing to fit your workflow. Whether it's time to integrate with a CRM or build your own CMS, we’ll scale with your business. Our API offers in-depth documentation, wrapper downloads, and how-to documents. Almost all the data and functionality within our app is accessible with an API key, so the possibilities are endless.

Subscribing a user to a list

curl --user apikey:$MC_API_KEY \
     -H "Content-Type: application/json" \
     --request POST "https://dev.api.mailchimp.com/3.0/lists/e505c68a2e/members/" \
     -d '{"email_address": "urist.mcvankab@freddiesjokes.com", "status": "subscribed", "merge_fields": {"FNAME": "Urist", "LNAME": "McVankab"}}'

{
  "id":"62eeb292278cc15f5817cb78f7790b08",
  "email_address":"urist.mcvankab@freddiesjokes.com",
  "status":"subscribed",
  "merge_fields":{
    "FNAME": "Urist",
    "LNAME": "McVankab"
  }
}

Data that works for you

We're constantly studying MailChimp user data and using it to create new tools and products for you. Omnivore, our abuse prevention initiative, works in the background to help keep our system clean.

Our research empowers you to determine the best time to send campaigns, to quickly test subject lines before you send, and to automatically send your campaigns at the same time in different time zones. Our data scientists and engineers blog about new products and features, and our researchers publish their insights on our website—all so we can help your business to send better email.

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