OUR CAPABILITIES
We combine distinct commercial capabilities to power your brand
Insight
Combining our proprietary data with market-leading tools and methodologies to inform strategy and deliver successful campaigns.
01
Insight
Content
Our in-house content studio design high-impact, multimedia content asset that brings your story to life.
02
Content
Activation
Across our newspaper, websites, magazines, specialists publications and events we have an array of trusted channels to build brand awareness and reach your target audience.
03
Activation
AUDIENCE
From corporate to consumer, the FT audience includes the most influential people in business and politics, some of the wealthiest people in the world.
Corporate
29%
are C-suite
Source: FT Global Reader Survey 2024/5 Base: Working respondents
56%
are business decision makers
Source: FT Global Reader Survey 2024/5 Base: Working respondents
75%
work for an international company
Source: FT Global Reader Survey 2024/5 Base: Working respondents
Source: FT Global Reader Survey 2024/5 Base: Working respondents
Consumer
72%
have average or better knowledge of wine
Source: FT Weekend Magazine Reader Survey 2023
40%
likely to try a Michelin-star restaurant in the next 12 months
Source: FT Weekend Magazine Reader Survey 2023
23%
are millionaires*
Source: FT Weekend Magazine Reader Survey 2023
Source: FT Weekend Magazine Reader Survey 2023
SPECIFICATIONS
If you already know exactly what you need, jump straight to our specifications.
Rates
Whatever your needs, format or budget we have an advertising solution for you. Select your currency to download a rate card. Or click below to see all pricing options by product.
Currency:
Print & Digital Specifications
Find out all you need to know about supplying advertising assets for the FT print and digital products.
SPECIAL REPORTS CALENDAR
In-depth and engaging journalism across more than 100 reports a year. FT journalists provide authoritative analysis of the biggest issues in global business, finance and industry, presented in compelling print, video and digital formats.