Google Cloud whitepapers

Boston Consulting Group: Any company can become a resilient data champion

Insights from 700 global business leaders reveal the secrets to data maturity.

Deliver software securely

Learn industry standards and best practices to secure every stage in your software supply chain.

Evaluate your cloud migration options

Devise your migration strategy that empowers both the business and IT.

Understand the principles of cost optimization

Discover five ways to reduce overall cloud spend with a cost optimization strategy.

Designing Cloud Teams

How to Build a Better Cloud Center of Excellence.

Evaluating Large Language Models—Principles, Approaches, and Applications

This whitepaper (from Neurips 2024 tutorial) provides a comprehensive overview of the challenges and methods for evaluating large language models (LLMs).

A Platform Approach to Scaling Generative AI in the Enterprise

Explore why AI platforms, not just models are important for scaling generative AI for enterprises.

Enabling Generative AI Value: Creating An Evaluation Framework for Your Organization

Explore how to develop a framework to evaluate generative AI for deployment beyond basic task metrics.

Selecting the right model Customization and Augmentation techniques

How to use retrieval-augmented generation (RAG), fine-tuning, prompt engineering, and long-context-window techniques to improve performance.

Machine Learning Operations (MLOps) for Generative AI (GenAI)

This whitepaper details how to operationalize GenAI deployments in production by adapting MLOps to GenAI and foundational models.

Adaptation of Large Foundation Models

This whitepaper is aimed at outlining Google’s approach on adapter tuning.

Google Cloud’s AI Adoption Framework

Adopt AI with confidence. Assess where you are in the journey and leverage a structure for building scalable AI capabilities.

Practitioners guide to machine learning operations (MLOps)

A framework written for ML leaders and architects who want to understand MLOps in theory and practice.

Improving the Speed and Efficiency of AI-Enabled Damage Assessment in Insurance

Learn how semi-supervised ML on TPUs can significantly reduce model training time and cost.

ScaNN for AlloyDB

Next generation vector search to address memory, indexing speed, and querying performance.

Google’s guide to innovation: How to unlock strategy, resources, and technology

Learn how Google developed a work culture that fosters creative thinking.

Increasing business value with better IT operations: A guide to SRE

Learn what SRE is and how it can improve the way you do IT operations. Then get an introduction to what Google Cloud offers to help you implement SRE.

SAP on Google Cloud: High availability

Learn how to architect SAP systems in Google Cloud for high availability.

The Google Cloud Adoption Framework

Is your organization ready for the cloud? Use Google’s cloud adoption framework as a guide to find out.

Designing Cloud Teams

How to Build a Better Cloud Center of Excellence.

Generative Software Life Cycle (GSLC): A Multi-Agent LLM-Driven solution for automated Modernization of legacy systems into Modern Data Ecosystem

This paper introduces a novel framework developed by Deutsche Telekom that leverages Google's Gemini and ADK to automate the conversion of legacy codebase to BigQuery and building the foundation for context-aware conversational analytics.

Build a modern, unified analytics data platform with Google Cloud

This paper discusses the decision points necessary in creating a modern, unified analytics data platform built on Google Cloud.

An insider’s guide to BigQuery cost optimization

Discover the best practices that help you optimize both cost and performance of BigQuery.

Enriching Databricks Pipelines with Google Cloud’s pre-trained ML APIs

Apply ML classification models to bring meaning to unstructured data.

Build scalable and trustworthy data pipelines with dbt and BigQuery

Key concepts of BigQuery and dbt with best practices for utilizing their combined power to build data pipelines.

Building a data lakehouse on Google Cloud

Discuss the new data lakehouse architecture and its key benefits.

Building a unified analytics data platform

Learn about the elements of a unified analytics data platform built on Google Cloud and key differences in platform architectures.

Enhance your investment research with Google Cloud

Four keys to discovering valuable insights at scale.

SAP Analytics on BigQuery with Qlik Replicate

Learn how to extract SAP data into BigQuery.

Transforming options market data with the Dataflow SDK

This paper introduces some of the main concepts behind building and running applications that use Cloud Dataflow.

What type of data processing organization are you?

Data processing techniques depending on organization type.

Data Vault 2.0 on Google Cloud BigQuery

Data Vault overview and how to use it on BigQuery.

Unlocking gen AI’s full potential with operational databases

Your guide to generative AI app development in the cloud.

Benchmarking AlloyDB's performance and value for money

Which database is the fastest? GigaOm compares AlloyDB to Amazon Aurora.

Cloud Databases: An Essential Building Block for Transforming Customer Experiences

Harvard Business Review Analytic Services report on how you can unlock new possibilities, implement new features quickly, increase application reliability, and improve operational efficiencies with cloud databases.

Make your database your secret advantage

Learn how Google Cloud databases can help you create great customer experiences that will transform your business.

Guide: Migrating your databases to Google Cloud

Learn how Google Cloud provides managed databases that are easy to use and operate, without cumbersome maintenance tasks and operational overhead.

IDC Whitepaper: Deploy Faster and Reduce Costs for MySQL and PostgreSQL Databases

Migrating your databases to Cloud SQL can lower costs, boost agility, and speed up deployments. Get details in this IDC report.

AlloyDB: Google forges its own new PostgreSQL blend

Tony Baer of dbInsight analyzes the role of AlloyDB within Google Cloud's databases and analytics portfolio.

Cloud SQL Architecture Patterns for Microservices

If your application is implemented according to a microservices paradigm, consider these database deployment architecture options.

Failure scenarios and resiliency with Spanner

Explore the different failure scenarios of Spanner categorized into three levels of severity–including when operating outside of Google Cloud.

ScaNN for AlloyDB

Next generation vector search to address memory, indexing speed, and querying performance.

Data Protection and Recovery Solutions in Spanner

This document guides you in configuring Spanner for an ideal deployment, ensuring your business's data protection and recovery needs are met.

Future-proofing retail banking with Spanner

How Spanner helps retail banks with security, compliance, cost and evolving expectations.

Understand the principles of cost optimization

Discover five ways to reduce overall cloud spend with a cost optimization strategy.

Unlock the Value of Cloud FinOps with a New Operating Model

Learn how your organization can establish strong financial governance and create a cost-conscious culture by adopting a new operating model.

A guide to financial governance in the cloud

Review the importance of financial governance controls and the role these controls play in increasing the predictability of cloud costs.

Data deletion on Google Cloud

This paper gives an overview of the secure process that occurs when you delete your customer data stored in Google Cloud.

Data governance: Principles for securing and managing logs

Learn strategies for data governance and security in the four stages of logs data.

Getting started with FinOps on Google Cloud

Actionable set of steps to help your organization maximize your cloud investment.

IDC: Business value of Google Cloud

Learn how Google Cloud helps SMEs accelerate business growth through increased productivity and scalability while achieving greater cost efficiencies.

Maximize business value with cloud FinOps

An operational and cultural framework to drive financial accountability and accelerate business value through cloud transformation.

Overcoming logs data compliance challenges with Google Cloud Logging

Guidance to help you keep logs data compliant with regional and industry regulations.

Principles and best practices for data governance in the cloud

Learn about the benefits, frameworks, and how you can operationalize cloud-based data governance within your organization.

SAP on Google Cloud: Backup strategies and solutions

Learn which options are available to back up SAP systems in Google Cloud.

Shared services cost allocation

Cloud FinOps point of view on cost allocation of shared cloud services.

Driving Cloud FinOps at scale with Google Cloud Tagging

Learn why cloud tagging is fundamental and critical to enable Cloud FinOps capabilities across your organization.

Moor Insights & Strategy: Architecting for AI Everywhere

How Google Distributed Cloud and Gemini Bring Generative AI On-Premises

5 ways Google can help you succeed in the hybrid and multicloud world

Learn more about the strengths which make Google a great hybrid and multicloud partner.

Kubernetes: Your hybrid cloud strategy

This paper discusses how Kubernetes provides a holistic hybrid cloud solution that simplifies your deployment, management, and operational concerns.

Autonomous Network Operations

Google Cloud's Autonomous Network Operations framework transforms telecom with AI/ML, enabling proactive management and optimizing network performance.

CPG Digital Transformation: where to invest now

Find out what use cases for cloud, AI/ML and analytics drive the most P&L impact.

Deloitte Access Economics FSI 2021 report

Embracing cloud transformation: benefits for the financial services industry in Australia and New Zealand.

ESG technical whitepaper: Google Cloud for ecommerce

Learn how to overcome the challenges of increasing customer experience demands.

From weeks to days: a faster home loan journey

Research from Google on the home loan experience as well as insights on how the process can be made more simple and all about the borrower.

Google Cloud industries: The impact of COVID-19 on manufacturers

Learn about the latest trends affecting manufacturers, from the pandemic's impact on operations to subsequent changing technology use.

How data is driving resilient and sustainable supply chains

Discover the processes to address in your supply chain transformation journey.

How to be a data-driven retailer

Your guide to getting smarter with data including success stories & practical next steps.

Interpretable sequence learning for COVID-19 forecasting

A novel approach that integrates machine learning into compartmental disease modeling to predict the progression of COVID-19.

Personalizing media for global digital audiences

Create new business insights and engage your audiences with data and AI. Download now.

The future of market data: Distribution and consumption through cloud and AI

Research reveals trending innovation areas for market data.

The startup's guide to Google Cloud

Learn why top startups chose to build their businesses with Google Cloud.

Improving the Speed and Efficiency of AI-Enabled Damage Assessment in Insurance

Learn how semi-supervised ML on TPUs can significantly reduce model training time and cost.

Revenue Growth Management powered by Google

Why you need AI & ML in your Revenue Management Strategy.

Data driven supply chain control tower

This whitepaper provides a framework to build a data driven supply chain control tower.

Retail Insights Canonical Framework for Supply Chain

Data insights framework to accelerate the development of consistent and interoperable retail applications.

Accelerating the journey to the cloud with a product mindset

Overhaul how you approach business operations to accelerate your migration to cloud.

Building a large-scale migration program with Google Cloud

Google Cloud’s four-stage approach to migration and how to create a team that drives large-scale migration of enterprise applications to the cloud.

How to put your company on a path to successful cloud migration

An outline of the key things to consider when crafting your migration journey.

Managing change in the cloud

This Google Cloud Adoption Framework whitepaper explores cloud migration and helping your people thrive in the cloud.

CIO's guide to application migration

This guide covers technical requirements, business goals, and cloud technology for you to consider for your migration.

Accelerate the migration of your workloads to the public cloud

Learn how to properly navigate the four key phases of your cloud migration.

IDC: Migrate VM-Based Enterprise Workloads to Google Cloud

Learn how to migrate VM-based applications to cloud with optimal pricing, performance, and security.

Up, out, or both? How to evaluate your cloud migration options

Migration frameworks built based on conversations with CIOs, CTOs, and technical staff.

.NET apps: How to lift and shift a line-of-business application onto Google Cloud

Go step by step through moving an ASP.NET Windows application to Google Cloud.

SAP on Google Cloud: Migration strategies

Learn the most common migration strategies, use cases, and options to use when you move SAP systems to Google Cloud.

The Total Economic Impact™ Of Google Cloud’s Operations Suite

Cost Savings And Business Benefits Enabled By Google Cloud’s Operations Suite.

API management and service mesh: better together

Using service mesh and API management as complementary components for successful application modernization.

CIO's guide to application modernization

A series of approaches to app modernization, from identifying needs and developing a road map, to methods of identifying and effecting meaningful change.

Data center transformation with Google

Craft your strategy to get out of the data center and into public cloud. This guide helps you design a successful modernization journey.

Forrester's Total Economic Impact of Cloud Run

This report outlines cost savings and business benefits enabled by Cloud Run.

IDC Whitepaper: Modernize Applications with Open Source Software on Google Cloud

How using open source software on Google Cloud brings better performance, costs, and more.

IDC Infobrief: Modernize Windows Server workloads using Google Cloud

Learn more about how Google Cloud enables Windows Server-based applications to perform better and more cost effectively.

.NET apps: Running your modern .NET application on Kubernetes

This paper covers .NET application modernization, including containerization and orchestration concepts.

.NET apps: Modernizing your .NET application for Google Cloud

This paper explores the process of taking an on-premises monolithic .NET application and making it cloud ready.

How Google Cloud and Wix collaborate to optimize reliability

Here's how Wix built a secure, dependable, and scalable infrastructure to help achieve its goal to eliminate downtime from its customers' vocabulary.

IDC: A Built-In Observability Tool Adoption Blueprint for Public Cloud

Whitepaper for DevOps, Development, Operations, and SRE.

VPC Flow Logs: Understanding Byte and Packet Counts

Get insights into VPC Flow Log sampling and accuracy to confidently analyze network traffic volume and costs.

Networking Patterns for Self-Hosted Agents

Explore networking patterns to secure and govern self-hosted AI agents and MCP servers using Google Cloud's Zero Trust framework.

Inference Model Serving with Cross-Cloud Network

Optimize AI inference serving with Google Cloud's Cross-Cloud Network. Unify APIs, reduce latency and costs, and maximize GPU/TPU utilization.

Unlocking the power of GKE’s flat network: design recommendation

Scale AI workloads using GKE's flat network model: simplify communication, enhance observability, and improve performance while addressing IP address management.

A Brief Look at Tuning TCP Retransmission Behaviour

Get insights on tuning TCP behavior to optimize TCP retransmission for better response times.

Headers and Data and Bitrates!

Learn about network performance limitations, headers, data, bitrates, and MTUs in Google Cloud.

Measuring Aggregate Packets Per Second with netperf

Learn to measure aggregate packets per second with Netperf and optimize network performance for your systems.

Considerations When Benchmarking TCP Bulk Flows

Optimize TCP bulk data transfer by adjusting Linux networking stack settings.

Considerations When Benchmarking UDP Bulk Flows

Optimize UDP bulk flow performance between two systems.

Measuring Cloud Network Performance with PerfKit Benchmarker

Open source toolkit for automated cloud network benchmarking.

A Brief Look at Network Performance Limiters

Not all Mbits are the same. Fine-tune your network for better performance and efficiency, no matter the advertised speed.

A Brief Look at Round Trip Time

Understand the "how" of TCP RTT metrics to better apply them.

A Brief Look at Path MTU discovery

Don't get all broken-up by fragmentation. Optimize your network setup and troubleshoot packet size problems.

Google Cloud NGFW Enterprise Certified Secure Test Report

Read Miercom's test results on Google Cloud Next Generation Firewall Enterprise.

Google Cloud NGFW Enterprise CyberRisk Validation Report

Read SecureIQlab's test results on Google Cloud Next Generation Firewall Enterprise.

Converging architectures: Bringing data lakes and data warehouses together

Explore the implications of the convergence of data lakes and data warehouses.

Optimizing, monitoring, and troubleshooting VACUUM operations of PostgreSQL

The fundamentals of the VACUUM operation in PostgreSQL databases.

Converging architectures: Bringing data lakes and data warehouses together

Explore the implications of the convergence of data lakes and data warehouses.

Optimizing, monitoring, and troubleshooting VACUUM operations of PostgreSQL

The fundamentals of the VACUUM operation in PostgreSQL databases.

Converging architectures: Bringing data lakes and data warehouses together

Explore the implications of the convergence of data lakes and data warehouses.

Optimizing, monitoring, and troubleshooting VACUUM operations of PostgreSQL

The fundamentals of the VACUUM operation in PostgreSQL databases.