Armed with climbing shoes, chalk and ankle-length trousers, Tom arrived at The Font climbing gym in central London on a Friday ready to embrace his unofficial four-day week.
Thanks to a relaxed work-from-home policy, the 38-year-old, who is in advertising, was spending the afternoon on the wall rather than answering emails.
Most Friday mornings, he told the FT, were dedicated to petcare: “My wife and I call it the dog day. The dog gets priority.”
Tom, who declined to give his full name, expects most of his co-workers quietly take Fridays off, although he admits he is in a fortunate position.
“ I’m in a leadership role so it’s probably easier for me to do that than it is for a junior,” he said.
While both the Labour government and its Conservative predecessor have criticised public bodies moving to a four-day week, a small but growing number of businesses have adopted it as policy in the wake of the Covid-19 pandemic. However, many employees also appear to be working heavily reduced Friday hours without approval from their superiors.
Workplaces that officially adopt the policy typically cite improvements in productivity and employee wellbeing. The Scottish government reported increases in both following a trial of the four-day week in two departments last year.
Last August the Office for National Statistics released figures suggesting more than 100,000 workers in the UK had moved to a four-day week since 2019. The 4 Day Week Foundation advocacy group estimates more than 500 employers have adopted four-day week policies.

No data exists on staff working unofficial four-day weeks because of the furtive nature of the working pattern. However, in the leisure and retail sectors there are early signs of a more casual attitude to working on Fridays.
Niklas Ek, head of data at fitness chain PureGym, said its locations in commuter towns are “significantly busier” at the end of the week, with a 25 per cent increase on Friday lunchtimes in outer London compared to before the pandemic.
When you exclude the centre of the capital, Friday consumer footfall in Greater London has risen on average 2.5 per cent year on year since 2023, driven in part by people running errands, according to MRI Software, which tracks consumer behaviour.
Back at The Font climbing wall, in Borough, centre manager Ian Pollington said daytimes had become “unexpectedly busy, especially on Fridays. We’ve seen a big rise in people choosing to climb [and] train.”
Employers have been increasingly concerned with Friday absenteeism, said Kate Palmer, chief operating officer of the human resource outsourcer Peninsula. Management teams often struggle to determine the appropriate response to the trend, particularly in fields where productivity was difficult to measure, she added.
“They’ve got a sales rep out on the golf course because he’s just received his bonus and he’s not that bothered about the next one,” she said. “It’s an absolute headache.”
While government officials have opposed the four-day week on the basis that it does not provide value for money for taxpayers, proponents suggest the added rest can improve working the rest of the week.
“The reality is the foot isn’t to the floor all the time,” said David Cann, managing director at Target Publishing, which adopted a permanent four-day week during the pandemic. “If you decrease the number of working hours you get more loyal employees and the tempo of work increases.”
Advocates also cite the fact that the five-day working week was once considered abnormal. This year will mark the 100th anniversary of the Ford Motor Company’s decision to stop work on Saturdays in 1926, usually seen as the root of the two-day weekend.
Tom, the Friday rock climber, admitted he was unsure whether his firm would be able to shift to an official four-day week and remain competitive.
“In a service industry like advertising and marketing there’s always going to be a level of responsiveness that puts you in a position to get more business,” he said. “How much of that requires the total workforce? It’s hard to say.”









