A Human Business: The People-First Model for Lasting Success

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What if the key to building a thriving business is radical caring?

For too long, business leaders have operated under the assumption that maximizing profit requires minimizing humanity. The result is widespread employee disengagement, toxic workplace cultures, and organizations that drain rather than energize their people.

A Human Business challenges this paradigm with a proven alternative. Drawing from forty years building SnapCab from a small cabinet shop to an international manufacturing company, Glenn Bostock demonstrates how modeling your organization after the human body creates communities where people thrive.

Inside, you will discover:
  • how to create a foundation of caring that attracts and retains exceptional talent
  • identify and leverage what you and your team genuinely love doing
  • shift focus from profit-chasing to value-creation through usefulness
  • build interdependent systems where every department serves shared intentions

Through vulnerable personal stories and practical business applications, Bostock reveals how dyslexia and learning disabilities became unexpected assets in building a company culture that values accessibility over expertise, collaboration over competition, and purpose over profit alone.

Whether launching a startup or transforming an established organization,
A Human Business provides the framework for creating workplaces where people want to spend their days—and where sustainable success follows naturally.

Review

“A well-argued, humane brief for rethinking traditional business models.”—Kirkus Reviews

“Professionals will find Bostock's framework warm, logical, and easy to implement.”
—BookLife by Publishers Weekly

“With advice for boosting morale, putting out high-quality products, and being helpful to others,
A Human Business is a compelling leadership guide.”Foreword Clarion Reviews

“A great read for those who believe that being ethical, compassionate, and an all-round good person is the best way to do business.”
—Readers’ Favorite

A Human Business offers a clear, concise manifesto to rehumanize a frequently brutal and shortsighted corporate culture.”—IndieReader

A Human Business delivers a revolutionary model for business success.”—The Book Commentary

"In
A Human Business, Glenn Bostock shares his insight on the importance of a human-centered work model, showing how the success of an organization begins with empowered teams."
Pablo Scarpatti
COO, Scarpatti Amoblamientos

“Great students make great leaders. People who are perpetually in studious observation will always stop the people around them with insights others have missed. In Glenn's new book,
A Human Business, page after page, you will find yourself saying, ‘I didn't see that!’ I know firsthand the incredible company that Glenn and his team have created, and it is the essence of Humans in Flow.”
Paul Akers
Author, 2 Second Lean

“In an age of AI—when what we crave most is real humanity—Glenn Bostock’s Human Business model reminds us of what so many corporations have lost: the simple power of caring, connection, and purpose. This book shows that being truly human isn’t just idealistic; it’s essential for creating workplaces where people can genuinely thrive."
Susie Ogihara
Strategic Project Manager, Panasonic R&D Company of North America

“Glenn Bostock possesses a rare quality of leadership: the ability to transform adversity into opportunity with genuine conviction. In
A Human Business, he shows readers how challenges serve as powerful invitations for innovation, growth, and the opportunity to create solutions. Glenn has proven these principles, not only on these pages, but through his own distinguished career.”
Peter Rhodes
Author, Observing Spirit

“In a business world where Artificial Intelligence and Industrial Robots are threatening to replace human interaction and genuine caring,
A Human Business has arrived at exactly the right time. It is a breakthrough blueprint that eloquently and movingly describes the timeless principles that should guide ethical enterprise.”
Ray Silverman
Professor Emeritus of Religion and English, Bryn Athyn College; Author of the introduction to Helen Keller’s How I Would Help the World

"As a friend and admirer of Glen, his personal growth and success are heart warming. The message in this book is powerful for all who believe and strive for continuous growth in their personal and career lives."
Dick Brickman
CEO, The Brickman Group

About the Author

GLENN BOSTOCK is founder and CEO of SnapCab, a multimillion-dollar manufacturing company based in Pennsylvania. Despite struggling with dyslexia and learning disabilities, Bostock built his career from humble woodworking beginnings to revolutionize the elevator industry with his patented Interlocking Paneling system that reduced installation time from four days to one.

Over forty years, Bostock has grown SnapCab into an award-winning company with over 150 employees across the United States and Canada. The company has received multiple design awards, including Best of NeoCon Gold, and appeared on the Inc 5000 list eight times.

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Before becoming a CEO, Glenn Bostock was a master cabinetmaker, creating high-end custom solutions. When his craft could no longer support a growing family, he redirected his skills toward elevator interiors—an industry in need of simpler solutions. He pioneered both an interlocking wall panel system and a modular kit concept that transformed how elevator cabs are remodeled, growing two successful manufacturing companies in the United States and Canada.

Having grown up with learning challenges, he understood what happens when people don’t feel valued or cared for. Over more than forty years in business, he developed the "Human Business" framework, blending Lean manufacturing principles with a people-first philosophy grounded in caring, usefulness, and trust.

Glenn enjoys writing and speaking on this topic. He continues to invent, and build—often returning to his woodshop—guided by the same belief that has shaped his life’s work: business exists to serve humanity.

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Be Yourself at Work: The Groundbreaking Power of Showing Up, Standing Out, and Leading from the Heart – A USA TODAY Bestselle

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From the Publisher

workplace culture, human resources, healthy workplace dynamics, leading teams, business ethics
workplace culture, human resources, healthy workplace dynamics, leading teams, business ethics

Praise for the book:

workplace culture, human resources, healthy workplace dynamics, leading teams, business ethics
workplace culture, human resources, healthy workplace dynamics, leading teams, business ethics

About the Author:

Glenn Bostock is the founder and CEO of SnapCab, a multimillion-dollar manufacturing company with operations in both the United States and Canada. Despite struggling with dyslexia, Bostock began his career as a master cabinetmaker before going on to revolutionize the elevator industry with his patented Interlocking Paneling system. Over four decades, he has grown SnapCab into an award-winning business with more than 150 employees, earning honors such as Best of NeoCon Gold and a place on the Inc. 5000 list eight times.

workplace culture, human resources, healthy workplace dynamics, leading teams, business ethics

Product information

ASIN B0GCHGXDBF
Publisher Forbes Books
Publication date June 16, 2026
Language ‎English
Print length 176 pages
ISBN-13 979-8887507972
Item Weight ‎15.2 ounces
Dimensions 6 x 0.9 x 9 inches
Best Sellers Rank
Customer Reviews 4.8 out of 5 stars 34Reviews

Customers say

Customers find the book practical, with one review highlighting its ideas about running a business with real humans as a breath of fresh air. The content receives positive feedback, with customers describing it as a must-read business book containing many gems.
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9 customers mention content, 9 positive, 0 negative
Customers praise the book's content, describing it as a must-read with many gems, and one customer notes how it transforms problems into building blocks for success.AI Generated from the text of customer reviews
There are so many gems in this book, especially for anyone who is in a leadership role....Read more
Loved thisRead more
Amazing book! One of the most important business books of this era. Great read and super practical....Read more
I am grateful for this book, which is kind of a hands on approach for swiveling an approach in running a business....Read more
8 customers mention practicality, 8 positive, 0 negative
Customers find the book practical, with one mentioning it offers many ideas about running a business with real humans, while another notes it provides guidance for decision-making and helps galvanize the workforce.AI Generated from the text of customer reviews
...Great read and super practical. Highly recommend for business leaders, and entrepreneurs (or aspiring entrepreneurs).Read more
...There are many practical ideas within the book that can help businesses, leaders and teams operate by leading with kindness and putting people above...Read more
...actively disengaged at their place of work, Bostock offers a model to galvanize the work force to meaningful and useful work that is also...Read more
...you, Glenn Bostock for organizing and articulating these truly essential HUMAN thoughts and principles....Read more

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Top reviews from the United States

  • 5 out of 5 stars
    Verified Purchase

    Highlights weakness as a prerequisite for connection, collaboration, and evolution at work

    Reviewed in the United States on June 19, 2026
    Format: Hardcover
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    I read the first draft of this book 5 years ago. Glenn, my friend and mentor, gave it to me at a diner booth in Southampton, PA. I sat across from the table from him and watched his face alight with enthusiasm. His tone was curious, his words hopeful. And there was an absence of doubt. That fearlessness in his face inspires me to this day.

    At that time I was not employed by SnapCab. Now I work directly with Glenn as a contractor. I am here, working with him, because of this human business book. What I love the most is in principle number four: embrace problems and weaknesses. It still fascinates me. You mean, ugly things are okay? Mistakes are acceptable? That message still relaxes me into a state of self-acceptance, from which I have seen I can be more useful–not less useful--to others. This applies both at work and at home.

    Just yesterday I messed up. I punished my 5-year-old daughter for spilling black mulch on the concrete instead of in the garden bed. As I was waving my hand, reprimanding her, I was aware that I was conducting myself in the way conventional business does, shaming and blaming. But I could not stop myself! I did it anyway, and the guilt followed. What is different now is that I am willing to do what A Human Business calls “non-judgmental observation.” I am willing to name what I did wrong without allowing it to eclipse my genuine intention to be a better person. I really do have a desire to be useful; I just don't always succeed in practice. And this model says, “it’s okay.” It emphasizes continuous improvement as an incremental, life-long journey. Taking a page out of Glenn's book means responding to my own failure with patience and compassion, with a willingness to say, “I take responsibility. I was wrong; I'd like to do this better.” And then placing my trust in the possibility of change.

    An open, curious, response to mistakes creates a tunnel to the light, like being in a deep hole and looking up to see the sky at the very top of a narrow column of dirt. How could this approach not affect my presence, attitude, and relationships at work?

    I could read this book over and over and over. In fact, I have! I have read it 3 times, and next up is the audiobook version that I just purchased on the day of its release!

    The lessons in the book don't wilt after one pass; they are perennial. The story is simple and inspiring, and the suggestions are accessible. “Make a bad plan” is among my favorite suggestions, lowering the bar to take action without the pressure of being perfect.

    The fact that these life lessons not only can be but should be enjoyed in a work setting is my dream. Before this model, I felt a clear division between work and the rest of my life. I thought I had to conceal what was ugly so that I could be acceptable and useful. As it turns out, I am primarily useful when I expose what's ugly. I told Glenn the truth about me: I can be a nit-picker; I am loyal to Plan A and have trouble flexing with Plan B; I am not good with numbers; I am in a program of recovery from addiction. These admissions have only increased his faith in my ability to contribute. He has told me that directly, many times.

    I would like to be part of this human business movement because it is a way of being and working that has transformed my life. It is a source of guidance for my decision-making and for my attitude toward myself and others.

    This book is for leaders, visionaries, and for those visionaries who think they are not leaders.

    This book casts leadership in a new light, highlighting the necessity of weakness in successful organizational collaboration. It highlights the necessity of vulnerability for a meaningful, connected, purpose-filled life–at work, of all places. I cannot wait to listen to the audiobook and am waiting with bated breath to read the next book in the series.

    2 people found this helpful
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  • 5 out of 5 stars
    Verified Purchase

    A completely unique leadership book

    Reviewed in the United States on July 16, 2026
    Format: Hardcover
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    This is one of those books that stays with you after you finish it. There are plenty of business books that teach you how to make more money or grow a company, but this one focuses on something much more important. It reminds you that people are the heart of every business.

    What I appreciated most was how genuine it felt. Nothing came across as just another leadership theory. It was clear that Glenn truly believes that when you invest in people, treat them with respect, and build a culture of trust, everyone benefits. That kind of leadership is rare.

    I also liked that the book wasn’t about pretending business isn’t important. It shows that you can build a successful company while still caring deeply about your employees and the people around you. Those two things do not have to be at odds.

    When I finished it, the first person I thought of was a former boss who shares many of these same values. I’m actually going to send him a copy because I think he’ll genuinely enjoy it and appreciate the message. To me, that’s one of the best compliments I can give a book.

    Success isn’t just financial. It’s about the impact you have on other people. I would absolutely recommend this book to anyone who wants to build a better business or simply become a better leader. Five stars.

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  • 5 out of 5 stars
    Verified Purchase

    A Business Book to Stand Alongside Thought Leaders Brené Brown, Simon Sinek, and Stephen R. Covey

    Reviewed in the United States on June 23, 2026
    Format: Hardcover
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    Bostock's book is a must-read business book for business leaders, managers, employees, and students alike. Standing side by side with thought leaders such as Brené Brown, Simon Sinek, and Stephen R. Covey, Glenn Bostock shares his philosophy for a human-centric way of business.

    As an employee of Bostock's company, SnapCab, I had the privilege to use Bostock's book to teach students at the collegiate level. Teaching Principles of Management to Sophomores and Juniors, I had the opportunity to study and reflect on Bostock's philosophy and how his 5 principles lay the foundation to leading, managing, and organizing businesses.

    While many are unhappy or actively disengaged at their place of work, Bostock offers a model to galvanize the work force to meaningful and useful work that is also sustainably profitable. When people feel heard, valued, and contribute to something positive, they are better able to support and be of service to the customers. Happy customers become raving fans, and everyone wins.

    This is a book you will want to have and reference over and over again. Enjoy!

    One person found this helpful
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  • 5 out of 5 stars
    Verified Purchase

    Worth being read and referred back to.

    Reviewed in the United States on July 17, 2026
    Format: Kindle
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    As someone who works in retail, I often wish that bosses like Mr. Bostock were more prevalent, especially now, of course. His ideas about how to run a business with real humans is a breath of fresh air. We need more businesses like this precisely because of the influx of automation, AI, and robotics which are posing an unsettling threat to the future of business itself. Anyone who's contemplating starting their own business right now would do well to read this book, and take to heart its deeper offerings beyond just the business practicalities.

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  • 5 out of 5 stars
    Verified Purchase

    So many gems in this book!

    Reviewed in the United States on June 25, 2026
    Format: Hardcover
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    There are so many gems in this book, especially for anyone who is in a leadership role. It has a business centered theme but with a true sense of caring for your fellow man. My goal is to run “A Human Business”.

    Diana Hasen,

    Author of the Stevie and Harley Children’s Book Series

    Founder,

    The Stevie and Harley Foundation

    “Where humans and animals connect”

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  • 5 out of 5 stars
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    The Power of Empathy

    Reviewed in the United States on June 30, 2026
    Format: Hardcover
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    I am grateful for this book, which is kind of a hands on approach for swiveling an approach in running a business. Glenn’s goal is what the title suggests… bringing humanity into our work lives. Just one company practice is to celebrate each employee once a year with a video of coworkers expressing their appreciation for that person. I know of no other super power that encourages the best in others. Glenn believes in supporting employees through hard times, from extra time off, or groceries in tough times, to a celebratory breakfast. I especially want to highlight Glenn’s honesty about what a failure he felt like in school. One teacher truly cared enough to nurture his hidden gifts which made all the difference. It took extra time and effort, but she did. I see that kindness as an inspiration for what Glenn does with his employees as often as possible.

    The contrast of these practices with how the workplace often behaves is clear. Treat your employees with kindness and empathy and everyone is lifted up. I hope these practices spread to other companies and communities.

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  • 5 out of 5 stars
    Verified Purchase

    AS BUSINESS GET LESS AND LESS HUMANE, WE NEED THIS BOOK MORE AND MORE!

    Reviewed in the United States on July 29, 2026
    Format: Kindle
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    This is the book–and the philosophy--that the work world has been needing forever, and NOW much more than ever! Thank you, Glenn Bostock for organizing and articulating these truly essential HUMAN thoughts and principles. For a long time now I have wondered why businesses can’t be successful “enough” without squashing and plundering the very body parts of the organization. I can only hope that having such a respected publisher as Forbes will ensure that this book and its insights and practices will reach and impact a very wide audience.

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  • 5 out of 5 stars
    Verified Purchase

    Loved this.

    Reviewed in the United States on August 20, 2026
    Format: Kindle
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Top reviews from other countries

  • 5 out of 5 stars
    Verified Purchase

    Important read!

    Reviewed in Canada on July 15, 2026
    Format: Hardcover
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    An important book. If the future of industry and service can follow the simple truths presented in this book, it's possible that the world can be saved.

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