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What’s it about?
Through extreme self-discipline and mental toughness, David Goggins overcame childhood trauma to become an elite military serviceman and endurance athlete, revealing how to unlock human potential beyond 40%. - Opens the same content in full screenSee more
Popular highlight
Everything in life is a mind game! Whenever we get swept under by life’s dramas, large and small, we are forgetting that no matter how bad the pain gets, no matter how harrowing the torture, all bad things end.
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What’s it about?
Through extreme self-discipline and mental toughness, David Goggins overcame childhood trauma to become an elite military serviceman and endurance athlete, revealing how to unlock human potential beyond 40%. -
Popular highlight
Everything in life is a mind game! Whenever we get swept under by life’s dramas, large and small, we are forgetting that no matter how bad the pain gets, no matter how harrowing the torture, all bad things end.
35,106 Kindle readers highlighted this
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Book details
- Print length364 pages
- LanguageEnglish
- PublisherLioncrest Publishing
- Publication dateDecember 2, 2018
- Dimensions9.29 x 6.34 x 1.1 inches
- ISBN-101544512287
- ISBN-13978-1544512280
Over 7 million copies sold
For David Goggins, childhood was a nightmare -- poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him "The Fittest (Real) Man in America."
In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.
Review
--Joe Rogan, Standup Comedian and Host of the Joe Rogan Experience Podcast "David Goggins lives out every goal, every dream no matter what. PERIOD. He's unstoppable. There's no limit to him because he doesn't live in a comfort zone. His mental and physical capacity are equal. Goggins proves that your body can handle anything if you let your mind keep up. There's no way to stop something or someone that doesn't understand the concept of being beat."
--Marcus Luttrell, Retired Navy SEAL, Author of New York Times Best Seller Lone Survivor
"Modern neuroscience is teaching us that the path to courage and success arrives through embracing pain and fear, not by avoiding them. If ever there was a real-life example of this, it is the story of David Goggins. In his unrelenting pursuit to self-conquer, Goggins taught himself how to tap into that elusive holy grail of human existence: the ability to rewire one's own brain in order to continually do better and actually become better, regardless of feelings, external conditions, or motivational state. Can't Hurt Me is the remarkable description of that journey and the capacity to leverage and better the mind. More importantly, it also teaches you how."
--Andrew D. Huberman, PhD, Professor of Neurobiology, Stanford University School of Medicine "David Goggins throws the door open on pain, evil, darkness, the worst and yes, the best of humanity, and the strength of the human soul...and that's just in chapter one. If you are looking for a book that will heal, stretch, inspire, and dig into the corners of what it takes to persevere and overcome in a messed-up world, this is your book."
--Taya Kyle, Widow of American Sniper Chris Kyle, Author of New York Times Best Seller American Wife "By the time you finish David Goggins's new book, you'll have kicked your victim mentality in the butt. Where you go from there is entirely up to you--as Goggins makes clear in this entertaining and poignant memoir cum inspirational how-to. As the man with a hole in his heart tells you, there are no excuses in life, only reasons to try harder."
--Jim DeFelice, Author of American Sniper "David Goggins's book is not the first about overcoming severe hardships to achieve success, but it is certainly one of the most compelling. His story of beating the odds, of achieving athletic greatness, of serving his country and his charities, and of mastering his own destiny will inspire all of us to reach a little higher and give a little more. 'I will never quit' is a tenet of the Navy SEAL ethos, and one that David Goggins applies to everything he does."
--Admiral Eric Olson, U.S. Navy (Retired); Former Commander, United States Special Operations Command; Chairman, Special Operations Warrior Foundation "I'm inspired that people like this guy exist. Not everyone will live a life like David Goggins, but he is proof that anyone could if given the right headspace within."
--Kelly Slater, Eleven-Time World Champion Surfer
"Guaranteed to galvanize more than a few couch potatoes into action." -- Kirkus Reviews
About the Author

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About the author
Follow authors to get new release updates, plus improved recommendations.David Goggins is a Retired Navy SEAL and the only member of the U.S. Armed Forces to complete SEAL training, Army Ranger School, and Air Force Tactical Air Controller training. Goggins has completed more than seventy ultra-distance races, often placing in the top five, and is a former Guinness World Record holder for completing 4,030 pull-ups in seventeen hours. A sought-after public speaker, he’s traveled the world sharing his philosophy on how to master the mind. When he’s not speaking, he works as an Advanced Emergency Technician in a big city Emergency Room and, during the summer, as a wildland firefighter in British Columbia.
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Product information
| Publisher | Lioncrest Publishing |
| Publication date | December 2, 2018 |
| Language | English |
| Print length | 364 pages |
| ISBN-10 | 1544512287 |
| ISBN-13 | 978-1544512280 |
| Item Weight | 1.34 pounds |
| Dimensions | 9.29 x 6.34 x 1.1 inches |
| Best Sellers Rank |
|
|---|---|
| Customer Reviews | 4.8 out of 5 stars 105,756Reviews |
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Please try again later.Top reviews from the United States
- 5 out of 5 starsVerified Purchase
Read This! An amazing story from an incredible guy who shows you how to start being your best self
Reviewed in the United States on January 2, 2019Format: HardcoverStay Hard! Merry Christmas! If you know anything about David Goggins, then you know what I’m talk about it. If not, then get ready to meet a man who could change your life.
Can’t Hurt Me (364 pages) is the (living) autobiography of David Goggins – and he is having quite a life. But recounting his life accomplishments is not the principle subject of this book. Instead, David focuses on what he had to endure to achieve. From the book’s cover:
For David Goggins, childhood was a nightmare - poverty, prejudice, and physical abuse colored his days and haunted his nights. But through self-discipline, mental toughness, and hard work, Goggins transformed himself from a depressed, overweight young man with no future into a U.S. Armed Forces icon and one of the world's top endurance athletes. The only man in history to complete elite training as a Navy SEAL, Army Ranger, and Air Force Tactical Air Controller, he went on to set records in numerous endurance events, inspiring Outside magazine to name him The Fittest (Real) Man in America.
In Can't Hurt Me, he shares his astonishing life story and reveals that most of us tap into only 40% of our capabilities. Goggins calls this The 40% Rule, and his story illuminates a path that anyone can follow to push past pain, demolish fear, and reach their full potential.
Still not convinced you should this book? Go to YouTube and watch David Goggins.
He has appeared on several top rated YouTube channels and podcasts. If you like what you see, you will like this book. Can’t Hurt Me is a raw account of David’s life and the writing style is a seamless transition from the David you have seen in video.
David is living proof that accomplishing big (or really any) goals is possible through hard work. Based on his background and early life, David should have been a statistic in his words. He grew up with an abusive father in a broken home in a community full of prejudice and poverty. But, you can’t hurt David Goggins. What I like about this book is not only the story of triumph, but also the path forward outlined for the reader. At the end of each chapter are mini-challenges that you can implement today to begin changing your situation and chasing your goals the way David did.
For instance, the Accountability Mirror (#accountabilitymirror) is a tactic used by David to set and achieve goals. It’s simple: Write your goal on a Post-It note, then put it on your bathroom mirror. Sounds easy, right? Try it; it works, especially if you have others in the house that use this mirror...
Or, try the Cookie Jar (#cookiejar). The Cookie Jar is a physical reminder of how strong you are, especially when you feel weak or depressed. For me, I’m experimenting with an old cookie tin on my desk. As instructed, I'm filling the tin with slips of paper of major obstacles overcome in my life that can be later retrieved to serve as reminders of hardships already surmounted.
David demonstrates that the way to accomplish goals is mental toughness – something most of us lack. To develop mental toughness, you have to be willingly to work and suffer and, in David’s words, callous your mind. When you understand this idea, the exploits that have made David famous make more sense. Each one was a mini-crucible on his path to fortify his mind and become a better version of his self. And, again, David outlines to the reader how to start acquiring their own mental toughness.
In the end, what makes the book worth reading is David’s ability to tell his stories in a way that makes the reader think “if this guy can do it, maybe I can to it.” Then, he takes one more step forward than most to outline the initial path forward. I guess that should be expected from a man who has always take one more step forward than most.
Stay Hard! See you at the Finish Line,
- 5 out of 5 starsVerified Purchase
Excellent book. Love true story biographies. Facebook totally inspired me in many ways in my life. I am now on my recumbent bike trying to exercise at least half a mile to a mile extra a day. I will be turning 66 in July. Also did CrossFit when I was 57 and had to stop when I was 60 years old, when I needed a knee replacement. I have had the same perseverance and drive as Mr. Goggins.
Reviewed in the United States on May 23, 2020Format: KindleI couldn't put this book down. When the pandemic started, I bought a recumbent bike and stretching equipment for my home. I used to go to the gym three times a week. As with Mr Groggins, I, too, am a very driven person. I persevere through many struggles in my life. It has been this way almost all of my life. I am now 65, turning 66 in July. I was married 34 years to a policeman, and I was a court reporter for 24 years, until I was diagnosed with petit mal seizures, which ended my court reporting careerand took away my driving license. My court reporting career created a persona for me. I took incredible pride in what I did. I excelled at my job, and many other reporters look to me as an example. At my retirement, my boss just cried me as the consummate court reporter. I never thought my peers looked at me this way. Of course, I was married to a man that enjoyed the money I made, which he drove me to work even harder and more. The one thing I missed and kept looking for in this book to the end was how Mr. Groggins was going to find that missing Link and his life, and that is the joy of living and not striving to always be the best or better. There is so much more out there in life than striving to be the best and getting better than what you have already accomplished. He seems to have missed part of life that is just plain fun, loving and enjoyable. For example, going out to meals with friends, going to the movies, going on walks, going on vacations, sitting in the backyard and enjoying some good music and a drink. When I left my husband after 34 years, I moved to Lincoln Hills, Sun City. California, in a 55 plus community. I was the youngest one here, yet my vibrance and gregarious nature gave me a lot of friendship. I just totally enjoyed being single and was the happiest single woman that anyone could imagine. I did a missionary in Honduras for 2 weeks, went to Israel and Jordan for two weeks, did two safaris in Africa, three weeks each. This was all by myself. This was true happiness and joy and gave me complete Independence without having to answer to anyone but myself for the first time in my life. Some think I got a little too independent, but I found the real me. I was blessed to have found a man right around the corner, who lost his wife. We were friends before then, as we walked the dogs in the neighborhood and enjoyed that activity. He is a retired captain from San Mateo county fire department. One of the most giving, loving, humble men I have ever met. I never thought at the age of 62 I would be blessed with the life that I have now, because I stopped trying to please everybody else and started pleasing myself. Life has so much more to offer than trying to be the best and pleasing everybody else, especially yourself. It brings so much joy to yourself to please others. I think that is what life is all about. I hope someday Mr Groggins will reach that point in his life. It took me until I was 55 years old, so I suppose you can go back to the old saying, " it's never too late. " When I was working my ass off, trying to please everybody else, trying to prove myself in my career make my husband have become, I neglected to see what life is really all about. My father said to me one day "Ellen, you need to stop and smell the roses.". I never really understood that saying until my husband decided to leave me after 34 years of marriage. Thank you for an incredible work I art in your book, as I am now increasing my drive in a healthier body during this pandemic and always pushing for at least another half a mile a day, and eating wiser. I want to live long, be as happy as I can, knowing that there will be many winding roads and struggles ahead of me, and love from the deepest part of my hesrt that I can. I go by The motto: dance as if no one is watching. Sincerely, Ellen Turinsky. If you choose, you can reach me through my email at eturinsky@yahoo. Great book. I have recommended it too many people. Best of luck!!
- 5 out of 5 starsVerified Purchase
Unleash Your Unbreakable Spirit
Reviewed in the United States on May 6, 2023Format: AudiobookDavid Goggins' "Can't Hurt Me" is a powerful memoir that transcends the boundaries of inspiration and self-improvement. It is a raw and unflinchingly honest account of Goggins' remarkable journey from a troubled past to becoming an unstoppable force. This book has left an indelible mark on my life, pushing me to confront my limitations, redefine my boundaries, and tap into the depths of my untapped potential. With every turn of the page, Goggins challenges readers to embrace discomfort, push through adversity, and unlock their inner strength.
One of the most captivating aspects of "Can't Hurt Me" is Goggins' relentless determination to overcome his personal demons. He shares his harrowing experiences growing up in an abusive household, his battle with obesity, and the enduring struggles he faced throughout his life. With each setback and challenge, Goggins demonstrates an unwavering commitment to self-improvement and personal growth. His story serves as a testament to the power of resilience and the human spirit's capacity to triumph over seemingly insurmountable odds.
Goggins' relentless pursuit of mental and physical toughness is another compelling theme throughout the book. He shares his experiences as a Navy SEAL, ultra-endurance athlete, and overcoming physical limitations through extreme training and sheer willpower. His mindset of embracing pain and discomfort as a catalyst for growth is both awe-inspiring and thought-provoking. Goggins' unapologetic honesty about his own shortcomings and the grueling journey to self-mastery forces readers to confront their own self-imposed limitations and question their true potential.
Beyond the remarkable personal story, "Can't Hurt Me" provides a wealth of practical strategies and principles for personal development. Goggins introduces concepts such as "The 40% Rule," emphasizing that we often underestimate our capabilities and that true growth lies in pushing beyond our perceived limits. He also delves into the importance of self-discipline, accountability, and the necessity of embracing discomfort to unlock personal transformation. Goggins' advice and insights serve as a blueprint for those seeking to break free from mediocrity and unlock their full potential.
In conclusion, "Can't Hurt Me" is a life-altering book that challenges readers to step outside their comfort zones and embrace a life of relentless pursuit. David Goggins' extraordinary journey, combined with his unwavering resilience and practical advice, creates an unparalleled reading experience. This book has the power to ignite a fire within its readers, empowering them to confront their fears, overcome adversity, and unleash their unbreakable spirit. If you're ready to embark on a journey of personal growth and tap into your limitless potential, "Can't Hurt Me" is an absolute must-read. Prepare to be inspired, transformed, and forever changed by David Goggins' extraordinary story of triumph.
- 5 out of 5 starsVerified Purchase
amazing book super inspiring!
Reviewed in the United States on May 24, 2026Format: KindleI read this book all the way through faster than most books I have ever read. What an incredible and inspiring story.
- 4 out of 5 starsVerified Purchase
Goggins’ Grit: Inspiring Feats, Flawed Example
Reviewed in the United States on June 21, 2025Format: KindleCan’t Hurt Me by David Goggins is a raw, relentless memoir that hooked me from the start. Its epic scope—spanning Goggins’ brutal childhood, Navy SEAL training, and ultramarathon feats—delivers grand stakes. From overcoming illiteracy, racial prejudice, and his father’s abuse to facing tragedies like a child’s death under a bus, Goggins’ story is a testament to defying odds. His ability to push past physical limits, like running ultra-distances on sheer will, feels unworldly. “You are in danger of living a life so comfortable and soft that you will die without ever realizing your true potential,” he writes, a line that fueled my runs and sparked deep reflection.
Goggins is compelling, his raw transparency—never sugarcoating failures like repeated military setbacks or broken relationships—making him relatable. His redemption through mental toughness, especially his “40% Rule,” hits hard, but his underprepared attempts and unbalanced life dilute the catharsis.
“The most important conversations you’ll ever have are the ones you’ll have with yourself”
Goggins is engaging, especially in the audiobook’s unpolished but gripping discussions, though I wished for tighter editing in those interviews to sharpen their impact. The book kept me glued, its intensity and motivational fire perfect for my running sessions, as my friends promised.
“Our culture has become hooked on the quick-fix, the life hack, efficiency… The truth is, you have to get comfortable with being uncomfortable”
The audiobook’s extra content, while insightful, felt rough and needed polish to match the main narrative’s drive. More depth on secondary characters would’ve elevated the stakes, and Goggins’ life—marked by relentless pushing but marred by failed relationships and underpreparation—doesn’t fully reflect the balanced success his message champions, leaving me less inspired by him as a person.
Overall, Can’t Hurt Me left me fired up and reflective, its raw honesty and mental strategies resonating deeply. It’s a must-listen for anyone craving stories of grit and self-discovery, even if Goggins’ flaws keep it from masterpiece status. His journey, imperfect but inspiring, lingers like a hard-won finish line.
- 5 out of 5 starsVerified Purchase
Incredibly inspiring book, changed my mindset!
Reviewed in the United States on May 4, 2026Format: PaperbackOne of the most powerful books I have ever read. David Goggins’ story is raw, honest and incredibly motivating. Will push you to go beyond your limits. A must read for everyone. Highly recommend!
- 5 out of 5 starsVerified Purchase
An inspiring and well written life story
Reviewed in the United States on May 9, 2026Format: HardcoverA good read for anyone trying to overcome struggles.
- 5 out of 5 starsVerified Purchase
Encouraging & Motivational
Reviewed in the United States on December 31, 2023Format: Paperback"Can't Hurt Me" by David Goggins is an absolute powerhouse of a book that transcends the boundaries of inspiration and dives deep into the realms of transformation and resilience.
Goggins' raw and unfiltered storytelling grips you from the very start. His journey from adversity to triumph is not just motivational but utterly transformative. What sets this book apart is its incredible honesty; Goggins doesn't sugarcoat his challenges but instead confronts them head-on, showcasing the power of the human spirit in overcoming seemingly insurmountable obstacles.
The book is a goldmine of strategies for mental toughness. Goggins doesn't just narrate his story; he breaks it down into actionable steps, offering a blueprint for readers to push beyond their perceived limits. His "cookie jar" technique, accountability mirror, and the 40% rule are just a few gems that redefine what it means to master one's mind.
What's truly compelling is Goggins' relentless pursuit of self-improvement. His story serves as a wake-up call, challenging readers to confront their excuses, embrace discomfort, and push through pain to discover their true potential. The emphasis on embracing discomfort as a catalyst for growth resonates deeply, urging readers to step out of their comfort zones and chase greatness.
Moreover, the audiobook format, intertwined with Goggins' candid commentary, provides an immersive experience that feels like a personal coaching session, igniting a fire within listeners.
"Can't Hurt Me" isn't just a book; it's a life-altering manual that instills a profound sense of empowerment. It's a testament to the unwavering human spirit and an invaluable guide for anyone seeking to shatter their limitations and rewrite their story.
In essence, David Goggins' "Can't Hurt Me" is a masterpiece that leaves an indelible mark, pushing boundaries, challenging the status quo, and empowering individuals to conquer their minds and defy the odds. It's a must-read for anyone on the path to self-discovery and personal mastery.
Top reviews from other countries
Ajith5 out of 5 starsVerified PurchaseBest buy and easy to read
Reviewed in India on May 21, 2026Format: HardcoverThe only book I keep on re reading and I read in a David Goggings voice this book is not just a book but of this man's journey and I got it in 2020 I am writing now 2026 because book condition is still good and Got this in Hardcover. Should buy this book and read
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Danylo Irineu Palazzini5 out of 5 starsVerified PurchaseStrenght os the word!
Reviewed in Brazil on January 15, 2026Format: KindlePerfect to strenght you mind and yourself!
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JDD5 out of 5 starsVerified PurchaseReally good book
Reviewed in Singapore on June 26, 2021Format: PaperbackGreat book
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Tanicrmb4 out of 5 starsVerified PurchaseTraduction parfait
Reviewed in Belgium on June 26, 2024Format: PaperbackLivraison à temps, colis en bonne état
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Masoud5 out of 5 starsVerified PurchasePure Motivation
Reviewed in the United Arab Emirates on October 17, 2025Format: PaperbackSuch a nice book honestly. David goggins life story is one to truly appreciate and the amount of detail and life changing ideology that goes into this book is immense. Definitely recommend this if you are looking for enervating ending motivation.
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