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Why Design Is Hard

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Book details

  1. Print length
    118 pages
  2. Language
    English
  3. Publication date
    September 23, 2024
  4. Dimensions
    5.5 x 0.27 x 8.5 inches
  5. ISBN-10
    0983873194
  6. ISBN-13
    978-0983873198
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Book overview

“When you play a video game, you’re in control. You design and decide nearly everything. We're told this is how design careers unfold – that our ideas will be adored and we will influence big decisions. But this is not how the real world works. What we call designing is in reality mostly advising. We make things as suggestions for other powerful people—clients, executives, and project teams—and they often ignore our expertise. This is why design is hard.

But it doesn’t have to be this way. In this potent, humorous, real-world–based book by design-industry veterans Scott Berkun and Bryan Zug, you’ll learn how to use the skills you already have to navigate, negotiate, and influence the people, power, and systems that currently hold you back.”
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About the authors

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Scott Berkun
Scott Berkun
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Scott Berkun (@berkun) is the best selling author of seven books, including Making Things Happen, The Myths of Innovation, Confessions of a Public Speaker and The Year Without Pants. His work has appeared in the The Washington Post, The New York Times, Wired Magazine, Fast Company, The Economist, Forbes Magazine, and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at http://www.scottberkun.com.

Bryan Zug
Bryan Zug
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Bryan Zug is an industry veteran in product development, UX design, and leading generous and high-performing teams. He cofounded Zillow’s first DesignOps team and helped standardize product development practices across the company. He was a senior UX Program Manager at Amazon, leading DesignOps for creating great software and experiences for Fulfillment Center staff around the world.

He founded a video and live streaming production company, Bootstrapper Studios, before working at Startup Weekend / Techstars as director of customer experience. He is also the cofounder of Ignite Seattle, the short format presentation event that started in 2006 and spread to cities around the world.

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Product information

Publisher Berkun Media
Publication date September 23, 2024
Language ‎English
Print length 118 pages
ISBN-10 0983873194
ISBN-13 978-0983873198
Item Weight ‎5.6 ounces
Dimensions 5.5 x 0.27 x 8.5 inches
Best Sellers Rank
Customer Reviews 4.5 out of 5 stars 75Reviews

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