Off the Ground: From the Brink of Bankruptcy to a Billion-Dollar Trampoline Empire

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Book details

  1. Print length
    200 pages
  2. Language
    English
  3. Publisher
    Forbes Books
  4. Publication date
    May 26, 2026
  5. Dimensions
    6 x 1.1 x 9 inches
  6. ISBN-13
    979-8887507200
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In 2011, Case Lawrence was facing financial ruin. His real estate business had collapsed in the wake of the Great Recession, and bankruptcy seemed inevitable. With a wife, six kids, and no clear path forward, he resigned himself to finding a traditional job—until a spontaneous trip to a California trampoline park changed everything.

What started as a simple curiosity turned into an obsession. Could he turn trampoline parks into a profitable business? Could he scale an industry that didn’t even exist yet? Armed with nothing but a lawyer’s skepticism, a failed entrepreneur’s hunger, and a family’s unwavering belief, Lawrence decided to take the leap.

The result? Sky Zone—a global entertainment empire with 300+ locations, millions of customers, and a billion-dollar valuation.

But success wasn’t instant. No investors. No blueprint. No proven market. Instead, there were lawsuits, a pandemic, and countless moments of doubt. In Off the Ground, Lawrence shares the raw, unfiltered truth about the rollercoaster of entrepreneurship—the setbacks, the pivots, and the victories that only come when you refuse to quit.

This book is more than a business memoir. It’s a blueprint for resilience, creativity, and surviving when the odds are stacked against you. Whether you’re a startup founder, a small business owner, or just someone looking for inspiration, Off the Ground will challenge you to think differently about courage, risk, and the unexpected opportunities that can change everything.

Key takeaways include:
  • Trends and principles driving the rapidly growing “experience economy”
  • Why failure is often the best setup for success
  • The key strategies behind scaling an unproven business model
  • How to innovate and lead in a new industry
  • What it really takes to survive as an entrepreneur

For fans of Shoe Dog by Phil Knight and The Ride of a Lifetime by Bob Iger, Off the Ground delivers an honest and gripping look at what it really takes to retain your values, your nerve, and your perspective as you build something from nothing.

Because success isn’t about avoiding failure. It’s about learning how to bounce back.

Review

“A valuable resource for those seeking to understand the challenges and rewards of building a business from scratch, and anyone interested in stories that inspire and amaze.” —Readers’ Favorite

About the Author

CASE LAWRENCE is the founder of Sky Zone, the world’s largest trampoline park business and a leader in experiential entertainment. With more than 300 locations, 5,000 employees, and 50 million annual guests, Sky Zone transformed a niche concept into a billion-dollar global brand.

Since launching Sky Zone, Lawrence has been recognized as Ernst & Young’s Entrepreneur of the Year and CEO of the Year by Utah Business. He currently teaches Entrepreneurship at BYU’s Marriott School of Business and serves as the Chairman of This is The Place Heritage Park in Utah.

He lives in Utah with his wife, Kerri, and their six children.

About the author

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Case Lawrence
Case Lawrence
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Case is the Founder and former CEO of CircusTrix (now Sky Zone). With over 300 facilities, 5,000 employees and 50 million annual guests, Sky Zone is the largest owner, operator and franchisor of trampoline parks in the world.

Case has been featured in Forbes, The New York Times and other publications as a pioneer in Active Entertainment, and a thought leader for the increasingly relevant "Experiential" segment of the consumer economy. Case has been named an Ernst & Young Entrepreneur of the Year. In addition to his work at Sky Zone, Case teaches Entrepreneurship at the BYU Marriott School of Business; and serves as Chairman of This is the Place Heritage Park.

Case received a JD from Duke Law School and a BA in American Studies from BYU.

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Product information

ASIN B0FN7CLGHG
Publisher Forbes Books
Publication date May 26, 2026
Language ‎English
Print length 200 pages
ISBN-13 979-8887507200
Item Weight ‎15.3 ounces
Dimensions 6 x 1.1 x 9 inches
Best Sellers Rank
Customer Reviews 5.0 out of 5 stars 13Reviews

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Customer reviews

5 out of 5 stars
13 global ratings

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Top reviews from the United States

  • CP Jonas
    5 out of 5 stars
    Verified Purchase

    inspiring but heavy on the struggle

    Reviewed in the United States on August 21, 2026
    Format: Kindle
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    Good book, definitely doesn't sugarcoat how hard this journey was. wanted a little more on the actual day to day operations of scaling Sky Zone but the resilience story itself is compelling

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  • Maya Daughtry
    5 out of 5 stars
    Verified Purchase

    unbelievable turnaround story

    Reviewed in the United States on August 13, 2026
    Format: Kindle
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    unbelievable turnaround story

    Went from facing bankruptcy to building Sky Zone, the scale of this comeback is honestly hard to believe but Case walks you through every messy step. loved that he doesn't gloss over the lawsuits and doubt along the way

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  • Yancy
    5 out of 5 stars
    Verified Purchase

    great for fans of Shoe Dog

    Reviewed in the United States on August 12, 2026
    Format: Kindle
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    If you loved Shoe Dog like I did you'll probably enjoy this one too, similar raw honesty about what building something from nothing actually looks like. the pandemic section especially showed how much resilience this business required

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  • Ashley Clark
    5 out of 5 stars
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    Greatness

    Reviewed in the United States on August 23, 2026
    Format: Kindle
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    Solid business memoir with real heart behind it.

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  • Wright
    5 out of 5 stars
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    Overcoming Trials through Hard Work!

    Reviewed in the United States on July 17, 2026
    Format: Hardcover
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    My son is serving a mission for the Church of JESUS CHRIST of Latter Day Saints in Hungary. This was written by his current Mission President, who will serve July 2026 to July 2029. The best way to learn about a person is by reading their life story! Well done President Case Lawrence! I know our young men and women are in capable hands. God Bless you🕊️

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  • Thomas S.
    5 out of 5 stars
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    couldn't put this down

    Reviewed in the United States on August 11, 2026
    Format: Kindle
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    Couldn't put this book down.

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  • Todd
    5 out of 5 stars
    Verified Purchase

    I couldn't put this book down - Loved it!

    Reviewed in the United States on July 13, 2026
    Format: Kindle
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    Loved this book. A must read for any entrepreneur. So many powerful insights and nuggets.

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  • Jill Cox
    5 out of 5 stars
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    Recommended for anyone looking to start a business

    Reviewed in the United States on June 8, 2026
    Format: Hardcover
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    This book is an easy read about the power of perseverance and building organizations with great team members and partners. It's a great read for anyone looking to start their own business to learn what to expect and strategies for dealing with challenges. This book deals more with the personality traits and characteristics of a successful business leader which makes it applicable for many scenarios.

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