TorontoUnlimited.ca

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Toronto Unlimited

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In 2004, Tourism Toronto, the City of Toronto, the Ontario Ministry of Tourism and Recreation, and the Toronto City Summit Alliance, established the Toronto Branding Project. The goal was to create a single Toronto brand and to develop a fresh new way of communicating the city’s strong and dynamic identity to the rest of the world. This is part of a larger unified effort to define and promote Toronto's distinct identity and raise our profile as a major global tourist and business destination.