This mascara is reputed to be a copy of "Better Than You-Know-What-Mascara" by Too Faced. The metallic pink case is a give-away that L'Oreal is attempting to copy the best-selling and provocatively named product. I can definitively say, this is a very good duplicate of the expensive luxury mascara.

It goes against my grain to spend over twenty bucks on a product that you have to toss in two months (and frankly isn't worth that much.) L'Oreal makes excellent mascaras, as does their sister company Maybelline. L'Oreal Voluminous has been a best-seller for years, but the Too Faced pink metallic tube is a sensational hit and it really does a good job of lengthening and giving thickness to lashes. This is a frank copy and at the price, you can't ignore the fact that it's one -fifth of the price and IT WORKS JUST THE SAME.

The wand brush is slightly different: BTS Mascara has an hourglass brush and this has a brush with a negative curve in the middle, to match the curve in your lashes. The natural bristles are the same, just the curve isn't quite as pronounced. It goes on easily and thickens but more noticeably, lengthens lashes. You only need a few coats. Actually more coats starts to clump, so application is best done after curling lashes and carefully coating them end to end. Two coats max, I'd recommend.

Have no fear, if you love the Too Faced product but hate the price, this will stand in for it well, and the tube is even the same metallic pink color, just not as thick or heavy. The mascara formula is almost identical.

Great mascara! No clumps!

LOVE the volume this mascara gives but it seems to dry out quickly and gets clumpy and flaky.

I absolutely love this mascara! It adds noticeable volume and length to my lashes without clumping. The formula goes on smoothly, stays put throughout the day, and doesn’t smudge or flake. My lashes look fuller and more defined, yet still natural. It’s easy to remove at the end of the day and has quickly become a staple in my makeup routine. Highly recommend!

I’ve spent three to four times the cost of this mascara on other “high profile” mascaras. But none of them come close to Lash Paradise. I love this mascara. It makes my lashes look fuller and thicker and longer than any other mascara I’ve ever used. No flaking. I love this stuff. Seriously.

I don’t know if it’s the brush or the formula but it seems to be too dry, therefore it clumps, maybe it’s old. If I work quickly it’s okay, and does extend eyelashes, but will be adding sterile saline to the bottle to thin it for smoother application.

Nice, thickens lashes doesn't flake or smudge.

I’m obsessed with L'Oreal Paris Voluminous Makeup Lash Paradise Mascara—it’s the holy grail of mascaras for me! For around $10, this tube delivers voluptuous volume and intense length that rivals high-end brands, giving my lashes that coveted “are those falsies?” drama. If you’re after bold, fluttery lashes that make your eyes pop without the hassle of glue-on strips, this is your ticket to glamour. Four stars only because of one pesky issue—here’s why it’s a must-have (with a small caveat).

What I Loved Most

Falsies-Level Glam: The soft, wavy-bristle brush coats every lash from root to tip, delivering jaw-dropping volume and length in just one swipe. My sparse lashes transform into a thick, lush fringe that looks like I spent hours at a lash bar. It’s a total confidence boost for date nights or Zoom calls!

Smooth, Clump-Free Magic: Unlike some mascaras that leave your lashes spidery or bare, Lash Paradise strikes the perfect balance. The creamy formula glides on like a dream—no clumping, no flaking, just bold, defined lashes that hold their curl all day. It’s buildable, too, so I can go subtle for work or full-on diva for evenings out.

Eye-Popping Impact: The rich black pigment (I use Blackest Black) makes my eyes stand out, even without eyeliner. It’s versatile enough for daily wear or layering for a dramatic look, and it washes off easily without smudging during my sweaty workouts. Plus, the pink packaging is chic enough to toss in my makeup bag with pride.

The One Downside

Here’s the catch: ordering from Amazon has been a letdown. Multiple times, the mascara arrived dry and clumpy—unusable straight out of the tube. I’ve had to toss a few and head to my local drugstore instead, which is a bummer because I love Amazon’s convenience. Store-bought tubes are consistently fresh and flawless, so I stick to in-person purchases now. If you’re buying online, double-check the seller to avoid duds.

Bottom Line

L'Oreal Lash Paradise is a game-changer for anyone craving bold, voluminous lashes without the falsies fuss. It’s affordable, applies like a dream, and delivers red-carpet-worthy results every time. The Amazon issue stings, but grab it from a trusted retailer, and you’ll be batting showstopper lashes in no time. I’ve been repurchasing for years and don’t plan to stop—this mascara’s a keeper!

(Pro tip: Apply a lash primer underneath for even more va-va-voom volume—it’s a total game-changer!)

Llegó antes de tiempo, el producto es de buena calidad y verdaderamente alarga las pestañas sin grumos

De mis máscaras favoritas, sobre todo porque no me irrita y se quita fácilmente con desmaquillante o lavando el rostro.

Not good

Eyes

No es la mejor ni la peor, pero aprecio que sea café :)