Visual / Art Direction / Brand
Brand systems, cinematic, motion, photography. Twenty years of visual production from independent client work through enterprise crypto brands to a fully trademarked open-world game IP. Two decades on Adobe Creative Suite; generative AI in the production pipeline since Midjourney's 2022 launch, early adoption, end-to-end.
Production scale
4,276
Custom card identities · 16 clans
art-directed through custom per-clan LoRA pipelines, generated and curated at scale
300+
Universe-bible pages
complete game-world IP blueprint: single-player story, mechanics, systems architecture
6+
Brands authored
Syscoin · Rollux · SuperDapp · Meta Machina · Berrie · BlockNaija
20 yrs
Client identity work
medical · marine · sport · crypto
Class 9
Trademark · Meta Machina
franchise-scale IP protection
11:00
Solo cinematic, Machine Bound
end-to-end AI pipeline · no studio budget
Lead pieces · co-features
Cinematic · 2025-26
Two cuts. One universe. Meta Machina is the parent IP, a full open-world cyberpunk universe with a 300+ page universe bible: single-player story, game mechanics, systems architecture, and an original soundtrack. It's a complete IP blueprint from the top down, not a visual moodboard. Rift Wars is the trading card game built inside that universe, live, playable, and shipped solo. The TCG didn't come from nothing.
Meta Machina · The Universe
MACHINE BOUND, META MACHINA STORY TRAILER
The universe trailer. Full script, voiceover direction, custom soundtrack (MASKINRÓÞR), music-video coda. End-to-end AI production pipeline, Kling, MidJourney, ElevenLabs, RunwayML, solo, no studio budget. The pipeline is part of the work.
11:00 · MASKINRÓÞR soundtrack · 2025
Rift Wars · The Live Game
RIFT WARS, STORY TRAILER
The TCG cinematic, Rift Wars, the live multiplayer card game inside the Meta Machina universe. This is the art and motion layer; the engineering lives on /build. Click play to watch.
Live · rift.metamachina.io · 2026
Brand authorship
Cross-brand · 2021-26
I shipped brand identity, motion, and campaign creative across six-plus brands during the Syscoin tenure: three Syscoin sub-brands at once, the Meta Machina game IP, a Nigerian conference brand I built end to end, and external influencer-community and DEX engagements.
Platform brand · 2021-26
Full visual system supporting the community program. Syscoin community grew 113K to 320K (+183%). Social footprint up 933% across several ecosystem products (Rollux, SuperDapp, Pegasys, Pali), self-reported, over two bear cycles. Social, motion, photography, event creative. syscoin.org redesign authored end-to-end.
L2 launch · 2023
Launch creative system, Phase 1 Galxe rollout, RolluxSpark NFT, Phase 2 DeFi. Campaign cards: Real Green Blockchain · Lights On · Modular Design · Scaling for Success.
Product brand · 2023-24
AI chat platform brand work, including the "Super Groups" commercial, an early showcase of AI as commercial usage back in 2024. CJsoCool / M2thak creator launch packaging as a two-audience design system.
DEX brand · 2024
Brand engagement for the Berrie DEX (berr.ie) with GodSon. External creative direction parallel to the Syscoin platform work, same operator, different surface.
Founder · 2025
Brand, website, and event series for Nigeria's dedicated Bitcoin conference. I built it end to end: visual identity, web property, and on-site activation design.
The universe · Meta Machina
visual IP · worldbuilding
Meta Machina is not an asset pack. It's a complete science-cyberpunk universe authored from the top down, the visual IP for an MMORPG waiting to be built. The trading card game and the trailers are the parts that have shipped; behind them is the whole designed world.
This is the visual and worldbuilding layer. The playable engineering lives on /build; the full dossier on /tenure/meta-machina.
▸ What I authored for it
300+ page lore bible
The canonical world, written end to end.
16 clans · visual identities
Each with its own color language, factional look, and signature.
4,000+ hero portraits + characters
A populated cast, designed and rendered, not stock.
Single-player story + scripts
Narrative arc, dialogue, and scene direction.
World + level layout
The Invictus megacity and the wasteland, mapped.
Themes + original soundtrack
Tone, motifs, and the MASKINRÓÞR score.
Visual systems & supporting work
Product · 2026 · software I built
product
A shipped commercial product I designed and built, not a demo. Design animated particle effects, energy bursts, and UI motion, then export production-ready CSS, React JSX, SVG, WebM, or GIF. 20 effect presets, 27 motion presets, keyframe timeline, blend modes, live performance grading. The Meta Machina visual language turned into a usable tool, sold on Gumroad.
Brand system · live
riftwars.metamachina.io
4,276 cards across 16 distinct clan aesthetics, art-directed through custom per-clan LoRA pipelines, generated and curated at scale. Hand-picked rarity icons, mono stat blocks, glass-bar UI language. This is the finished product, not a moodboard.
Game UI · live
rift.metamachina.io
The board UI language: green/red sector control, ability triggers, capture state. Real game footage from rift.metamachina.io, the visual system in motion.
Brand identity · live
brand mark · live
Wordmark, color system, typographic hierarchy, ember-on-charcoal palette carried across the marketing site, the live game UI, social handles, and the Machine Bound trailer.
Web design · 2026
full vector redesign
Complete website redesign: header, homepage (dark + light), THE STACK 3-layer architecture, VS Ethereum and VS Solana comparison, brand notes. 28 vector files. I authored it alongside the new sitemap and copy: 'Precise and confident. Infrastructure-grade, not hype-grade.' Live hero motion shown.
Brand & motion · 2021-26
motion · social
I built and maintained the visual brand system supporting community growth over two bear cycles. The Syscoin community grew 113K to 320K (+183%), and social footprint rose 933% across several ecosystem products (Rollux, SuperDapp, Pegasys, Pali), self-reported. Social, video, photography, motion, brand collateral, and event creative across global campaigns and PR placements in CoinDesk, CoinTelegraph, Blockworks, and Yahoo Finance.
Cinematography · 2024-26
aerial · cinema
Real aerial plates feeding a generated world. Left: a Meta Machina AI render. Right: the live drone plate it was built from. Color-graded with custom LUTs developed across the project (1,500+ cube and 3dl files in the working library). The real cinematography is what makes the synthetic world read as believable.
Photography · 2018-26
stills · field
Selected frames from Death Valley, Yellowstone, Tokyo, Zion Ranch, Toquerville Falls, Soldier Pass, The Bowl. Directed visual work, composition, color, narrative, separate from the studio work. The counterweight.
Identity · 2004-24
1 Digital Artist · client wall
Brand identity I authored for Las Vegas business across medical, dental, refrigeration, and regional campaigns, the long tail behind the crypto and AI systems. The coral and saltwater brands live in the Reefs of Las Vegas story below.
Panama Crypto
web3 campaign
Tom Sub Zero
refrigeration
Precision Orthotics
orthotics & prosthetics
Mend Pain Mgmt
healthcare
Camino Al Norte
dental
Better Business Bureau
in-house graphics
Selected from a 20-year archive. Full client list in /journey. Full chapter dossier at /tenure/design-history.
Community leadership · est. 2016
Reefs of Las Vegas
Reefs of Las Vegas grew past 4,000 members, the largest local saltwater community in the city. I owned the brand, ran the trade-show events, and operated a paid VIP membership program whose dues went straight back into the community.
▸ The coral & saltwater network I branded
Plus World Class Corals, Aquatic Treasures, Blue Reef Aquatics, Coral Hunters, and Advanced Aquatics. For roughly two years I was the go-to brand for coral and saltwater businesses across the West Coast.
That community work put me in bigger rooms. It led to an exclusive collaboration with Discovery Channel's Tanked: I produced and hosted Springfest, a coral event at the show's Las Vegas facility, Acrylic Tank Manufacturing, on March 24, 2018.
Media brands & concepts
Produced · 2018-26
Some launched, some stayed concepts. Each is a full brand system I authored: identity, episode and key art, media kits, and web design.
Podcast · Syscoin-sponsored
Luke Martin · Trader Mayne
A Syscoin-sponsored crypto podcast I produced and branded, hosted by Luke Martin (@VentureCoinist, the Coinist Podcast) and Trader Mayne (@TraderMayne, an 8-figure trader who went on to co-found Breakout, acquired by Kraken). Episode art, title system, and launch creative.
Media brand · web3
@TheWagmiPod
Brand identity and full media kit for The WAGMI Pod (@TheWagmiPod), an African web3 show. Africa-map mark, cinematic key art, and the complete media-kit design system.
Platform brand + web · NFT
brand + web
Brand identity and a full multi-page web design for Kollectors, an NFT and collectibles platform. Logo, page system, stats dashboards, and the complete front-end design.
Author branding · book relaunch
author · publishing
Branding and book-relaunch work with author Clydean O'Conner on 'Treasure of the Essenes: Into Egypt,' a historical action-adventure series. Cover and identity direction.
Token brand concept · Base
concept · Base
Brand, community concept, and sites built and live for a Base-chain memecoin: mascot identity, banner system, websites shipped. Token never went to market, the branding and community build were the deliverable, and both shipped.
Show brand · with Alex Guerra
Alex Guerra · concept
Brand and key art for Crypto Grift, a crypto show with Alex Guerra (@proguerra), a Syscoin business developer and co-founder of Pachira Finance. Concept and visual direction.
The through-line · 20 years to 4,276 cards
▸ Same craft · modern scale
The reason the card system holds together across 4,276 distinct identities and 16 faction visual languages isn't new. It's the same Archive craft compressed into one sprint: brand identity for clients who couldn't afford to look generic, applied to a content library at game-scale.
The continuity is the proof. Most game studios buy this work out as a 3-6 month engagement at a mid-tier agency. The fact that one operator can ship it solo, in parallel with the engineering, is the Archive tenure in present tense.
▸ Tenure 004 · 20+ years
Independent design practice · 100+ brand identities over 20 years · a complete, two-decade working archive.
Read the dossier →
▸ Tenure 003 · Founded 2021 · active dev 2024
4,276 card identities + 16 clans + brand system + marketing site, the art layer of a studio building an open world on Unreal Engine 5.7.
Read the dossier →