puffery

In this latest case, NAD concluded that the statement, "fragrances as beautiful as Bath & Body Works," as it appears on Suave body wash packaging and in online advertisements, is puffery and does not require substantiation.

I'm sure Don already is shaking his head, labeling my use of "rather" in the previous sentence "puffery."

Shy away from ego-driven puffery. As long as it's honest, give the reader what they want to see.

The effusiveness is no Hollywood puffery: Winkler and Howard forged an instant friendship while co-starring in the ABC sitcom "Happy Days" from 1974 to 1980 that has lasted for more than 40 years.

Suddock, the California Court of Appeals ruled that these types of nonspecific sales comments are typically considered to be nonactionable puffery; generally comprised of typical exaggerated sales statements.

We're told it's the "fastest, most focused and most thrilling model yet" -- and we were given the chance to drive a development prototype on-track to ascertain for ourselves whether that's PR puffery or an accurate description.

The glitzy puffery of the materials may attract some students, but they're unlikely to be the most promising ones.

"They don't want to put a bunch of puffery out there that we overstated something or were completely in error."

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Slightly exaggerated comments may be acceptable but 'puffery' may not be.

Instead, he contends, "modern literature and advertising actually share a common genealogy and in very real ways can be said to have co-produced each other, having both arisen out of the historically unprecedented cultural and economic upheavals of late-eighteenth- and early-nineteenth-century Britain." He pursues this argument through discussion of the rise of "puffery" (the passing off of paid advertisements as news stories or objective book reviews), the appropriation of the new phenomenon of branding by the marketing campaign behind cantos 1 and 2 of Lord Byron's Childe Harold's Pilgrimage, and the bandwagon and visual marketing tactics deployed by Letitia Elizabeth Landon and her publisher, among other topics.

Origins No Puffery Cooling Roll-on For Puffy Eyes, PS24 Make sure your eyes are in good order and bag-free with this lovely cooling roll-on that will help you ditch the concealer from time to time.

The No Puffery Cooling Roll–On is perfect for shattered mums who need a boost.