You need to include their names in the pdfs list.
But the idiomatic way to do it is to start from source (in your case the .texi files) and from them, dynamically generate the output list (in your case .pdf files)
Also, you should mark the targets as .PHONY for which no corresponding file exists.
.PHONY: all new again clean
texis := $(wildcard *.texi)
pdfs := $(texis:.texi=.pdf)
all: ${pdfs}
%.pdf: %.texi
texi2pdf $< -o $@
clean:
rm -f ${pdfs}
again:
${MAKE} clean
${MAKE}
new:
${MAKE} again
Now invoke make as :
make texis="06a-amcoh.texi 06a-amcoh-igm.texi 06a-amcoh-rfc.texi"