You already found lsmem:
$ lsmem
Then, lspci will give the information about the graphic card's memory and mappings. First list the PCI bus:
$ lscpi
Identify your card (the numbers on the left). Let's say that it is listed as 00:02.0.
$ lspci -v -s 00:02.0
For the full video memory, that doesn't have to be mapped, you can do:
$ glxinfo | egrep -i 'device|memory'