You can do this with just grep. Where file.txt is your file and word is the text you want to highlight, you can use:

grep --color -E 'word|$' file.txt

This matches and highlights occurrences of word. In addition, it alternatively (|) matches and highlights the empty string at the end of each line ($). But since that string is empty, no extra text is actually highlighted.

Also matching $ serves the purpose of ensuring every line contains a match. Then grep prints every line, even without the -A, -B, or -C options or any calls to other utilities.

The -E flag makes grep interpret its pattern argument as an extended regular expression. Depending on what characters are in word, you may want to make it use a basic regular expression instead. Although alternation with | is not officially part of basic regular expressions, grep implementations often support it as an extension with \|:

grep --color 'word\|$' file.txt

In particular, on GNU/Linux systems you have GNU Grep, which supports this. If you are relying on --color, you can likely rely on this behavior too.

These commands are simpler than the way in goldilocks's answer. But the technique in that answer does have a distinct advantage in some circumstances. Since the methods here use | and $, they have to really be regular expressions, rather than fixed strings. However, with goldilocks's method, you can add the -F flag. Then word can contain whatever text you like, even \, provided you quote word properly to ensure the shell passes it to grep unmodified.

For example, you can use:

grep --color -FC "$(wc -l < file.txt)" 'word' file.txt

For further reading, see Convince grep to output all lines, not just those with matches (as steeldriver suggested).

You can do this with just grep. Where file.txt is your file and word is the text you want to highlight, you can use:

grep --color -E 'word|$' file.txt

This matches and highlights occurrences of word. In addition, it alternatively (|) matches and highlights the empty string at the end of each line ($). But since that string is empty, no extra text is actually highlighted.

Matching $ in addition to word serves the purpose of ensuring every line contains a match. Then grep prints every line, even without the -A, -B, or -C options or any calls to other utilities.

The -E flag makes grep interpret its pattern argument as a POSIX extended regular expression (ERE). Depending on what characters are in word, you may want to make it use a basic regular expression (BRE) instead. Although alternation with | is not officially part of POSIX basic regular expressions, grep implementations often support it as an extension with \|:¹

grep --color 'word\|$' file.txt

In particular, on GNU/Linux systems you have GNU Grep, which supports this. If you are relying on --color, you can likely rely on this behavior too.

These commands are simpler than the way in goldilocks's answer. But the technique in that answer does have a distinct advantage in some circumstances. Since the methods here use | and $, they have to really be regular expressions, rather than fixed strings. However, with goldilocks's method, you can add the -F flag. Then word can contain whatever text you like, even \, provided you quote word properly to ensure the shell passes it to grep unmodified.

For example, you can use:

grep --color -FC "$(wc -l < file.txt)" 'word' file.txt

For further reading, see Convince grep to output all lines, not just those with matches (as steeldriver suggested).

¹As far as the standard (IEEE Std 1003.1-2008) specifies, alternation is a feature of ERE (via |), but it is not a feature of BRE. But implementations are permitted to interpret \| as they wish, and many interpret it as alternation:

Some implementations have extended the BRE syntax to add alternation. For example, the subexpression "\(foo$\|bar\)" would match either "foo" at the end of the string or "bar" anywhere. The extension is triggered by the use of the undefined "\|" sequence.

You can do this with just grep. Where file.txt is your file and word is the text you want to highlight, you can use:

grep --color -E 'word|$' file.txt

This matches and highlights occurrences of word. In addition, it alternatively (|) matches and highlights the empty string at the end of each line ($). But since that string is empty, no extra text is actually highlighted.

Also matching $ serves the purpose of ensuring every line contains a match. Then grep prints every line, even without the -A, -B, or -C options or any calls to other utilities.

The -E flag makes grep interpret its pattern argument as an extended regular expression. Depending on what characters are in word, you may want to make it use a basic regular expression instead. Although alternation with | is not officially part of basic regular expressions, grep implementations often support it as an extension with \|:

grep --color 'word\|$' file.txt

In particular, on GNU/Linux systems you have GNU Grep, which supports this. If you are relying on --color, you can likely rely on this behavior too.

These commands are simpler than the way in goldilocks's answer. But the technique in that answer does have a distinct advantage in some circumstances. Since the methods here use | and $, they have to really be regular expressions, rather than fixed strings. However, with goldilocks's method, you can add the -F flag. Then word can contain whatever text you like, even \, provided you quote everything properly to ensure the shell passes it to grep unmodified.

For further reading, see Convince grep to output all lines, not just those with matches (as steeldriver suggested).

You can do this with just grep. Where file.txt is your file and word is the text you want to highlight, you can use:

grep --color -E 'word|$' file.txt

This matches and highlights occurrences of word. In addition, it alternatively (|) matches and highlights the empty string at the end of each line ($). But since that string is empty, no extra text is actually highlighted.

Also matching $ serves the purpose of ensuring every line contains a match. Then grep prints every line, even without the -A, -B, or -C options or any calls to other utilities.

The -E flag makes grep interpret its pattern argument as an extended regular expression. Depending on what characters are in word, you may want to make it use a basic regular expression instead. Although alternation with | is not officially part of basic regular expressions, grep implementations often support it as an extension with \|:

grep --color 'word\|$' file.txt

In particular, on GNU/Linux systems you have GNU Grep, which supports this. If you are relying on --color, you can likely rely on this behavior too.

These commands are simpler than the way in goldilocks's answer. But the technique in that answer does have a distinct advantage in some circumstances. Since the methods here use | and $, they have to really be regular expressions, rather than fixed strings. However, with goldilocks's method, you can add the -F flag. Then word can contain whatever text you like, even \, provided you quote word properly to ensure the shell passes it to grep unmodified.

For example, you can use:

grep --color -FC "$(wc -l < file.txt)" 'word' file.txt

For further reading, see Convince grep to output all lines, not just those with matches (as steeldriver suggested).