Questions tagged [marketing]
the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return
98 questions
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Should I include sold out items?
I'm working on an e-commerce site that doesn't have many products (actually there are only 5). These products are high quality and quite expensive.
Now the most desirable product (the 2nd most ...
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Placing a pop-up advertisement on a login page of a purchased product?
So recently we have been redesigning our login page for our b2b product. You can go to a url, login using an email and password and then you're on the dashboard. Our sales team is pushing that we ...
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How do I correctly personalize the subject and message of a cold email to get the maximum achievable open rate?
A few days ago i've launched my first cold email campaign for my website.
I've sent 359 cold emails to a group of community garden clubs across America. Of these, 9 had bounced and 136 were opened ...
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Which pricing structure is optimal for inexpensive developer-oriented software?
I have some software that I built that's been around for 14 years. It nearly went extinct for awhile since it was built with Silverlight initially. Now it's been rebuilt from scratch and I'll soon be ...
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What are the best practices for discount promotion on web and mobile?
Looking for the information of how to promote discount in web and mobile app experience, both for existing users who already made purchases AND for those who haven't yet.
If you ran into any valuable ...
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Should Marketing Designers and Product Designers belong to different teams?
I've just joined a SASS company as Head of Design in which I'm leading a team of Product Designers. I learned after a couple weeks that there are also designers under the Marketing team who seem to be ...
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I work primarily with small and medium businesses, is it a problem to replace the contact form with some VoIP application such as WhatsApp?
I find that maintaining a content management system agnostic contact form as a single person can be a pain at least in the context of software testing (not to mention anxiety that something would work ...
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Why has 88:31 become the standard ratio for micro bars?
A recent Hackernews article linked to http://cyber.dabamos.de/88x31/ with some animated gif banners from the 90s. Which got me to wonder: how did the ratio of 88:31 become a standard size? People ...
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Allowing users to purchase a "spot" on a group advertising software
I'm working on an interesting design challenge for an online advertising platform, and this part of the project is stumping me.
The basic concept of the current flow is that users can purchase a "...
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Using cross marks to indicate benefits
Posting this here as there's no marketing SE, but it seems marketing is topical here given that Marketing = UX.
Say you have a product with six benefits, three of which indicate lack of negative ...
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What are best practices for collecting consent for marketing emails during checkout?
I'm working on an ecommerce website that uses Mailchimp for both transactional and marketing email. Users can purchase items without creating an account on the website.
Per Mailchimp's terms of ...
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Book a demo conversion rate
My employer would like to delete navigation on book a demo and retarget landing pages. What do you think about this practice? He believes that the landing page should convert the user and he shouldn't ...
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How to best handle pricing between MVP and Live phases?
We are planning to launch a new consumer web application with 7 core features and services. While putting together the release roadmap we figured our MVP can be very solid if we included 3 of the 7 ...
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Multiple CTA buttons (same link) in Email marketing?
Thoughts on having the same CTA appear twice in a short marketing email?
One is in the main image (the whole thing is essentially clickable) and the second is after some copy on the bottom.
They both ...
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How to battle for UX over Marketing with regards to product navigation?
We just completed some card sort and tree test exercises.
One of our main nav labels was clearly more successful when using the label most commonly suggested by our study participants (which were ...
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