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Oct 3, 2012 at 19:46 comment added Steve Well I chose not to expand on that idea much in my answer because I would not start there as the source of the solution, but a few ideas: If the system has features that influence costs, give feedback about which users have saved the most using the system, sort of a "leaderboard". Identify metrics that can be tied to individual activity and you might find other competitive or non-competitive ways to show "score" of individuals' usage of the system.
Oct 3, 2012 at 19:42 comment added Benny Skogberg +1 Couldn't have said that better myself. You are on the right track. So what part of "gamification" would do the trick?
Oct 3, 2012 at 19:38 history answered Steve CC BY-SA 3.0