I have a "loading" cell prototype with only an activity indicator. First time they're used all five of them spin. Then they get replaced with other cells, and when they reappear later the activity indicator doesn't spin.
The indicator has the "animating" property set in storyboard.

I dequeue the cells in cell for row at index path and if they still don't exist I create a new one from its cell id.
Lack of code due to asking from my phone. But if the answer seems obvious then shoot.