In C because, in most contexts, an array "decays into a pointer to its first element".
So, when you have the array "foobar" and use it in most contexts, it decays into a pointer:
if (name == "foobar") /* ... */; /* comparing name with a pointer */
What you want it to compare the contents of the array with something. You can do that manually
if ('p' == *("foobar")) /* ... */; /* false: 'p' != 'f' */
if ('m' == *("foobar"+1)) /* ... */; /* false: 'm' != 'o' */
if ('g' == *("foobar"+2)) /* ... */; /* false: 'g' != 'o' */
or automatically
if (strcmp(name, "foobar")) /* ...name is not "foobar" */;