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    If [company X] is already doing it, then maybe it would be a good idea to try poking around their website a bit, and see how it compares to what you have now? The trick, of course, is that you won't know just how much they spent in time or money to get it where it is now. Commented Jul 30, 2024 at 23:02
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    What kind of CMS is it? 15 years ago I would think of "CMS" being synonymous with offerings such as WordPress with all their constraints and a feeling of being locked-in, but these days it might be a 'headless' set of APIs without WordPress-style restrictions (The difference being that a 'headless CMS' is generally more like a menu of APIs where you just choose bits which actually work for you as part of your backend, build the rest yourself. If you have already an existing custom-built platform then a 'migration' might be just another integration that retains most of your existing code) Commented Jul 31, 2024 at 6:52
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    Are you high enough up on the company to push back against the request with some safety, or are you lower level? If the former this is a reasonable exercise, if the latter it could be a career limiting move and better to either go along with the order or leave. Commented Aug 1, 2024 at 2:17
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    Leave, go work for someone who respects the opinions of people who know better than them Commented Aug 1, 2024 at 13:33
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    This might be a question of how large your company already is in the market. If it's one of the biggest, losing some customers over a cost-effective, inflexible, standard solution is acceptable. If you are small, you want to grab a piece of the cake that is left over, by serving these potential customers with your existing tailored solution. That said, Digitec-Galaxus, the biggest online retailer in Switzerland, uses a web-shop that is completely built on their own, with unique features, and they have fast time to market with these features. Commented Aug 1, 2024 at 17:47