book

Navigating the Metaverse

by Cathy Hackl, Dirk Lueth, Tommaso Di Bartolo, John Arkontaky, Yat Siu

May 2022

Intermediate to advanced

272 pages

5h 19m

English

Wiley

Audiobook available

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Why Should Businesses Care About the Metaverse Economy?Who Should Read This BookHow We Structured the Book
TerminologyWhat Is the Metaverse?Putting the Metaverse in Historical ContextA Universe in the Palm of Your HandInteroperability Is Key to the Metaverse's Future
How Does Currency Work in the Metaverse?Entering and Advancing in the MetaverseTokenomicsThe Rise of Community CommercePower to the Player: Decentralized GovernanceFour Key NFT Distribution ChannelsNFT-Based Metaverse Revenue ModelExtra Guidance from the Authors

Business ChallengesIs the Metaverse a Blip or a Trend?The NFT Market StatisticsKey Value Propositions of the Metaverse Economy for BrandsTiming Is EverythingCrossing the Chasm of Metaverse AdoptionThe Business Impact of Web 3.0 TechnologyExtra Guidance from the Authors
DemographicsThe Three Flavors of User EngagementMetaverse MindsetsImportance of Avatars to the Metaverse and Digital IdentityExtra Guidance from the Authors
Metaverse Business and Job ConceptsMetaverse MetricsExtra Guidance from the Authors
Marketplaces(Fan) Token OfferingsFantasy Games and CollectiblesMetaverse dAppsOther Avenues to ExploreExtra Guidance from the Authors
What Is an NFT?Types of NFTsHow Do NFTs Fit in the Metaverse Economy?Key Considerations for NFT Design and PurposeExtra Guidance from the Authors
DiscoverLearnBuild a CaseConnect to the CommunityGet IP into the MetaversePrepare for TomorrowExtra Guidance from the Authors
Grow with the CommunityPlug into the Technology TrifectaExperience Is KingMake the Right Play in the EconomyFinal Guidance from the AuthorsGo Boldly
Chapter 1Chapter 2Chapter 3Chapter 4Chapter 5Chapter 6Chapter 7Chapter 9
Acknowledgments from CathyAcknowledgments from DirkAcknowledgments from Tommaso
Cathy HacklDirk LuethTommaso Di BartoloJohn ArkontakyYat Siu (Foreword Author)

Overview

Jump into the metaverse to connect with consumers and explore endless opportunities

Like the Internet before it, the metaverse is a virtual space bringing people, companies, and products together in both digital and real environments to create new economic opportunities. The groundwork is already laid. People and organizations jumping in are gaining invaluable experience, meeting customers, developing revenue streams, and even shaping metaverse culture.

In Navigating the Metaverse: A Guide to Limitless Business Possibilities in a Web 3.0 World, a team of Silicon Valley thought leaders delivers a groundbreaking discussion of how to find the right opportunities in this fast-moving universe. You'll explore everything from the metaverse basics, to strategy, to launching your first metaverse project. In the book, you'll find:

Data and market analysis to erase any doubt that the metaverse is the next big thing.
Foundational knowledge about the metaverse, metaverse economy, Web3 technology, and more.
The essential connection between metaverse environments, businesses, community, and digital products that make the metaverse economy so powerful.
A deep dive on non-fungible tokens (NFTs) and how to make the most of these assets.
Frameworks to help find, nurture, measure, and capitalize on innovation in the metaverse.

An essential breakdown of the next stage in online business, Navigating the Metaverse belongs in the libraries of entrepreneurs, executives, and innovators looking to lead in the new age of online business and commerce.