Since all feedback on phase-1 has been positive (so far), it makes sense to (tentatively) begin phase 2 discussions: Defining the scope of what the blog will be.

This will help cement the tentative discussion in phase 1, and will also help those people who are uncertain whether to support the blog idea, or not.

This is a description of what 'defining the scope' means:

Is the blog about the site? Is it about the site’s topic? Is it about the industry around the topic? Keep in mind the audience of your community and their interests. Another generic blog about may not be all that interesting. A community blog should be interesting to both current members and potential new members.

How do you think the blog should be defined?

In this question, I recommend we use a system similar to what has been used in challenge meta questions:

• one idea in each answer.
• up-vote the idea if you believe that sort of topic is 'within scope' for the Blog.

For your 'back-reference' this is the recommended procedure for establishing a site blog on Stack Exchange:

1. Raise the idea on the meta site
2. Define the purpose and scope (this post ...).
3. Recruit contributors.
4. Plan a schedule.