In his less elaborate passages, ZAMM shows us how the act of seeing while riding a motorcycle coincides with a performative act. Seeing things as “pure seeing” is useful for suspending our innate habit of filtering the vision of things through the intellect.

Motorcyclists are one of the most vulnerable road user groups worldwide world (World Health Organization, 2015). The UK Department for Transport (2023) reports the most common crash contributory factor is ‘the driver or motorcyclist failed to look properly’. To better understand motorcyclists’ visual gaze, it is necessary to review the prior research which uses eye-tracking methodologies.

For the first time the IJMS conference will be held in land of fire and ice – Iceland. IJMS Conference 2025 will trek to the Motorcycle Museum (Motorhjolasafn) in the “Northern capital“ of Iceland, Akureyri. Keynotes, presenters and motorcycle enthusiasts will enjoy the dulcet tones of motorcycle theory amongst the extraordinary 2-wheeled collection of Heiðar Þ Jóhannsson.

For the first time the IJMS conference will be held in land of fire and ice – Iceland. IJMS Conference 2025 will trek to the Motorcycle Museum (Motorhjolasafn) in the “Northern capital“ of Iceland, Akureyri. Keynotes, presenters and motorcycle enthusiasts will enjoy the dulcet tones of motorcycle theory amongst the extraordinary 2-wheeled collection of Heiðar Þ Jóhannsson.

IJMS in Iceland, 2025! For the first time the IJMS conference will be held in Iceland (Akureyri Iceland) at tThe Motorcycle Museum of Iceland- Motorhjolasafn. IJMS will venture to the volcanic island, land of rainbows, fjords, waterfalls, hot springs, and magical spirits.